How Fear of Success Is Blocking You in Business with MJ Kast

Fear of failure is obvious, but fear of success is far more subtle and more dangerous.In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right.Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work.From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life.Timestamps00:00 Introducing MJ01:39 MJ’s journey from photography into business and identity work13:45 How self-sabotage and upper limits show up16:10 Letting go of old identities to allow business growth24:35 Pricing struggles and feeling uncomfortable charging your worth27:46 The difference between lower limits and upper limits35:35 Why success can feel scarier than failure41:31 Why growth requires sitting in discomfort instead of pulling back47:07 Self-trust, investing in yourself, and following through51:26 How to recognise your own upper limits in business01:00:18 Where to connect with MJIf this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with MJInstagram: @conjur.brandmagicThreads: @conjur.brandmagicTikTok: @conjur.brandmagicVisit the Conjur website