How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation

What does it take to create extraordinary family entertainment that spans generations? Jim Moseley, VP of Event Marketing and Sales, Northeast, for Feld Entertainment, pulls back the curtain on how iconic brands like Disney on Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey continue captivating millions of fans yearly.The numbers alone are staggering—10 million people attend Feld shows annually in North America, with up to 400,000 fans filling venues every weekend. But the true magic lies in how these experiences continuously evolve while honoring their beloved traditions. Moseley reveals the company's unique approach to cross-pollination between brands: "How can Ringling make ice shows better? Or how can ice shows make Ringling better?" This creative ecosystem has led to Disney on Ice incorporating more stunts and aerial acts inspired by Ringling's DNA, while allowing constant reinvention that keeps fans coming back.Today's entertainment landscape demands more than just a show. Modern fans seek immersive experiences, digital engagement, and personalized connections. Feld has responded by transforming from event producer to franchise powerhouse, expanding beyond arenas into retail, digital media, licensing, and theme park experiences. Rather than competing with screens, they've embraced digital platforms to build community and showcase why nothing compares to the live experience. "We're not out here saving lives," Moseley notes, "but our goal is to create extraordinary moments for families that will create memories for a lifetime."Ready to experience the magic yourself? Discover upcoming Feld Entertainment shows in your area and create your own unforgettable family memories that will last for generations.Recorded Wednesday, September 10th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Jim Moseley, VP of Event Marketing & Sales, Northeast, Feld EntertainmentProducer: Peter Yagecic, Innovation Advisor, Situation