Fandom Unpacked

A baseball season gives you 81 chances to get it right, and 81 chances to lose someone if you don’t. We sit down with Anthony Esposito, Senior Vice President of Ticket Operations for the Atlanta Braves, to unpack what actually creates lasting fandom when the calendar is packed and the expectations are high.We start with what makes Braves fans distinct, including the long reach of the “TBS effect” and the way baseball becomes a family routine across generations. From there, Anthony shares how changes like the pitch clock and the new balls-and-strikes challenge reshape fan attention and even improve the in-venue flow, from bathroom breaks to concession timing. If you care about fan experience design, this is a rare look at how rules, rhythm, and predictability can strengthen engagement.Then we go deeper on loyalty beyond the game itself: Truist Park as a destination, The Battery Atlanta as a live-work-play entertainment district, and the year-round relationship with A-list members through events, access, and intentional touchpoints. We also talk concerts, postseason ticketing whiplash, All-Star Week complexity, and the modern ticketing skill set that blends customer service with analytics, dynamic pricing, and clear reporting.If you’re building a live experience brand in sports, music, theater, or attractions, you’ll leave with practical ideas on CRM-driven relationship building, “know before you go” communication, and the Braves’ simple “three bases of service.” Subscribe, share this with your team, and leave a review with the one touchpoint you’d improve first.Recorded Tuesday, September 8th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Anthony Esposito, SVP of Ticket Operations, Atlanta BravesProducer: Peter Yagecic, Founder, A Mind at Work

What turns attendance into loyalty? In this episode of Fandom Unpacked: In Case You Missed It, Heather revisits a conversation with Mel Barry of the New Orleans Pelicans about the rituals, energy, and sense of place that keep fans coming back. Because when an experience starts to feel familiar, meaningful, and shared, showing up can start to feel a lot like coming home.Hear the full conversation with Mel in Season 1, Episode 2 of Fandom Unpacked: https://www.buzzsprout.com/2449648/episodes/16825422-converting-local-fans-into-lifelong-brand-advocates-with-the-new-orleans-pelicans

Ticketing works best when it disappears, and that’s exactly why we wanted this conversation. We’re joined by Andrew Bragman, VP of Ticket Operations for SoFi Stadium, YouTube Theater, and Hollywood Park, to unpack what it takes to deliver a seamless fan experience for everything from NFL crowds to global pop tours and World Cup matches. When tens of thousands of people show up with sky-high expectations, “just scanning a ticket” becomes a chain of tech, process, and human decisions that can either build trust or break it.We talk about what fandom has in common across wildly different audiences, then get practical about where friction still lives today: the on-sale moment, the dreaded queue,  app download resistance, and the realities of mobile ticketing when phones break or lose power. Andrew shares how the best ticketing teams operate in the shadows, plus why strong SOPs and real contingency planning matter more than flashy features when something goes sideways.We also explore what the next five years could look like, including biometrics, facial recognition for faster entry and concessions, and personalization that helps fans without crossing into “creepy.”If you enjoy smart conversations about fan engagement, venue technology, and the future of ticketing operations, subscribe, share this with a friend in live events, and leave us a rating and review.Recorded Friday, August 28th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Andrew Bragman, VP, Ticket Operations, SoFi Stadium, YouTube Theatre & Hollywood ParkProducer: Peter Yagecic, Founder, A Mind at Work

As the US Open returns to New York, we revisit our conversation with Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA. Nicole shares how the US Open's Fan Week has become a more accessible and diverse entry point to tennis, and how that experience is helping to build the next generation of players, attendees, and fans.Hear the full conversation with Nicole in Season 1, Episode 14 of Fandom Unpacked:https://www.buzzsprout.com/2449648/episodes/17559771-serving-the-future-how-the-us-open-became-a-culture-first-sports-brand

With D23 2026 just days away, we revisit our conversation with Michael Vargo, Senior Vice President of D23, Corporate Events, and the Walt Disney Archives. Michael reflects on Mousequerade, D23’s fan costume competition, and what makes it such a powerful example of fans becoming active participants in the experience rather than just spectators.Hear the full conversation with Michael Vargo in Season 1, Episode 12 of Fandom Unpacked:https://www.buzzsprout.com/2449648/episodes/17321112-from-club-to-kingdom-the-power-of-the-disney-fanbase-with-d23

A period-instrument orchestra relocates to a working-class public school, teams up with student street dancers, and suddenly Bach becomes a sold-out, standing-ovation collaboration. That real story, “Breaking Bach,” is our jumping-off point for a bigger question: how do arts and culture organizations grow by shrinking the distance between the stage and the street?We’re recording live at the 2026 Tessitura Learning and Community Conference near Washington, DC, with returning guest Andrew Recinos, President and CEO of Tessitura. We talk about what arts leaders are feeling right now: ongoing uncertainty, higher costs, and more careful consumer spending, plus the surprising optimism that shows up when creative teams commit to new ways of working. Andrew lays out why “community” can’t just be a department or a calendar of one-off events. When it becomes the mission, it changes fundraising, relevance, and the story people tell about who the arts are for.We also revisit technology for live experiences: ticketing, customer service, and the temptation to automate away the very human moments that build loyalty. We get honest about AI ethics, bias, environmental impact, and what it means to innovate with integrity. We wrap up with a lightning round of 2027 growth opportunities, from immersive and interactive experiences to finding “shadow audiences,” measuring wellness benefits, and having the discipline to say no.Subscribe for more conversations on fandom, audience engagement, and the future of live events, then share this with a colleague and leave a review. What’s one way your organization could reduce distance and build real belonging?Recorded Tuesday, August 5th, 2026Host: Peter Yagecic, Founder, A Mind at Work ConsultingGuest: Andrew Recinos, President and CEO, TessituraLightning Round Guests: Fernando Masterson, Director of Marketing, New York City CenterToni Garcia, Marketing Coordinator, The San Francisco SymphonyBrad Dunn, Vice President of Marketing & Communications, Lyric Opera of ChicagoMatt Zarracina, CEO & Co-Founder, True TicketsParker Krug, Director of Partner Development - Broadway, EBGJill Robinson, CEO & Owner, TRG ArtsProducer: Heather Gault, Event Operations Manager, Situationhttps://situationinteractive.comhttps://amindatworkconsulting.comhttps://www.tessitura.com

The arts don’t have a marketing problem. They have a mission translation problem, and it’s hiding in plain sight. From the floor of the Tessitura Learning and Community Conference in Washington, D.C., we talk about what happens when financial pressure pushes nonprofit arts organizations toward short-term tactics, while the very thing that makes them special is long-term community impact.We unpack a striking insight from our TLCC survey: almost everyone inside an organization understands its mission, but they believe only about 35% of patrons do. That gap is more than a branding issue. It affects loyalty, repeat attendance, donations, subscriptions, and whether audiences feel proud to advocate for you. We explore how “save $30” urgency can coexist with meaning, and why mission-forward brand marketing often makes performance marketing work better, not worse.We also get honest about measurement. Boards love charts, but not everything important shows up in attribution. Damian shares a gut-check analogy about relationships and ROI, while Meghan and Jackie push for clearer, braver messaging that explains why arts institutions matter without apology. We end with practical ideas for communicating impact, inviting new audiences into your ecosystem, and challenging the “this is how we’ve always done it” story.Subscribe to Fandom Unpacked, share this with someone who markets live experiences, and leave a rating and review so more listeners can find the show. What’s one sentence you wish every patron knew about your mission?Recorded Monday, August 3rd, 2026Guests: Damian Bazadona, CEO & Founder, Situation; Meghan Goria, Account Group Director, Situation; Jackie Lau, Managing Partner, SituationProducer: Peter Yagecic, Founder, A Mind at Work Consulting

With TLCC 2026 just around the corner, we revisit a conversation with Tessitura President and CEO Andrew Recinos about what makes a professional community meaningful. Andrew reflects on the forums, affinity groups, and relationships that help arts and culture professionals support one another, not just during a conference, but long after everyone heads home.Hear the full conversation with Andrew:https://www.buzzsprout.com/2449648/episodes/17200606

Summer travel season is here, but the trips we remember most are often less about where we go than who we experience them with.In this ICYMI episode, Sixthman CEO Jeff Cuellar explains why passionate fans will rearrange their calendars, cross traditional demographic lines, and travel wherever it takes when an experience is built around something they love and a community that loves it with them.Hear the full conversation with Jeff: https://www.buzzsprout.com/2449648/episodes/16876082

Oncologists prescribing beaches, Broadway, and ballgames sounds unbelievable until you hear the why. We sit down with Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation, to talk about what families actually need when late-stage cancer enters the picture: time, relief, and a chance to feel like a family again.Jon shares the story behind the foundation, rooted in the loss of his wife Jill to breast cancer when their kids were still young. He puts words to the emotions so many families quietly carry: fear that children will forget a parent, dread of missing every milestone ahead, and guilt about leaving a spouse and kids behind. From that pain came a clear mission and a powerful framework he calls family-centric care: treating the families, not the cancer, and using joy as real support for children’s long-term coping and grief.We get specific about what the “power of wow” looks like in practice: curated travel, live entertainment, sports, museums, and simple moments like sunsets, all delivered with a concierge-level approach that handles logistics driveway to driveway. We also unpack how the program works through partnerships with leading cancer centers, with families being prescribed to the foundation as part of care. If you work in hospitality, travel, sports, or live events, this conversation will change how you think about the experiences business and the lasting impact of a well-timed memory.If this moved you, subscribe, share the episode with someone in the experiences world, and leave a review to help more listeners find it.Recorded Tuesday, June 9th, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: Jon Albert, Founder, Jack & Jill Late Stage Cancer FoundationProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://www.jajf.orghttps://situationinteractive.comhttps://amindatworkconsulting.com

As soccer supporters from around the world transform cities across North America with songs, traditions, and unforgettable displays of fandom, we're revisiting a conversation that helps explain how many of those lifelong passions begin.In this ICYMI episode, Mike Lorenc (Clinical Assistant Professor of Sport Management at the University of Michigan and co-owner of AFC Ann Arbor) shares why the next generation of sports fans often discovers the game in unexpected places—from video games to entertainment partnerships and digital experiences that build fandom long before a first match. As global supporters bring their cultures to life far from home, it's a timely reminder that the path to fandom is changing and that technology can turn a screen into a lifelong connection.Hear the full conversation with Mike: https://www.buzzsprout.com/2449648/episodes/17985477-fandom-on-the-field-how-sports-move-the-masses

Monopoly has a reputation for turning friendly game nights into grudge matches, and Saw has a reputation for making people squirm. So what does it look like to build live, immersive experiences from those worlds and still leave guests feeling satisfied, included, and eager to come back?We sit down with David Hutchinson, CEO of The Path Entertainment Group, to unpack how modern fandom changes when the audience gets real agency. We talk through the creative and operational decisions behind location-based entertainment and interactive theater, from Monopoly Life-Sized to The Paddington Bear™ Experience. David explains why “value added” is the north star, how a “game inside the game” keeps familiar IP fresh, and why clarity matters more than mystery when you’re asking people to participate.We also get practical about what outsiders underestimate: the sheer complexity of running a building-scale show, the lack of shared infrastructure across the immersive space, and the need for better language so audiences know what they’re signing up for. If you’ve ever wondered how to honor the iconic moments fans came for while still pushing an IP onto a new canvas, this conversation lays out a clear playbook.Subscribe to Fandom Unpacked, share this episode with someone building live experiences, and leave a rating and review so more creators can find the show.Recorded Monday, June 8th, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: David Hutchinson, CEO, The Path Entertainment GroupProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://amindatworkconsulting.com

Game 4 of the NBA Finals is tonight. If you live even remotely close to New York, you're feeling the fandom.It sent us back to a conversation with Bronwen O'Keefe, Head of Brand Marketing and Content at the Harlem Globetrotters — an organization that's been filling basketball arenas in this city for 100 years — on what it actually means to give every person in a room something to feel. This episode covers:what it looks like when 20,000 people are all feeling the same thing at the same timewhy the Harlem Globetrotters have been filling arenas for 100 yearswhat fandom looks like when it has something for everyone in the roomListen to the full conversation with Bronwen here: https://www.buzzsprout.com/2449648/episodes/19275852And GO KNICKS!

Everybody recognizes the Harlem Globetrotters. The more interesting question is why people keep coming back, and why first-timers leave feeling like they just joined something. We talk with Bronwen O’Keefe, Head of Brand Marketing and Content, about the simplest strategy that is also the hardest to execute at scale: building fandom by making joy a two-way exchange between the team and the crowd.Bronwen breaks down what “modern fandom” looks like for a 100-year brand, from the earliest barnstorming days to today’s packed arenas and always-on screens. We get into the Globetrotters’ hybrid identity as sports entertainment and live family entertainment, and why that mix creates a rare shared experience across generations. You will also hear how innovation is baked into the brand, not bolted on, and how signature moments evolved from necessity into an expectation fans now love.Then we go practical: what content works on social and YouTube, why you have to “go where your fans are,” and how community programming and goodwill ambassador work strengthen the story behind the trick shots. Bronwen shares the thinking behind player nicknames, how recruiting looks beyond basketball skill to what is “in your heart,” and the fan-favorite “fifth quarter” that turns a great show into an unforgettable personal memory.If you care about fan engagement, brand marketing, sports entertainment, or live event strategy, hit subscribe, share this with a friend, and leave a rating and review so more people can find the show.Recorded Monday, June 1st, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: Bronwen O'Keefe, Head of Brand Marketing and Content, The Harlem GlobetrottersProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://amindatworkconsulting.com

We break down how the Savannah Bananas build a fan experience by doing the exact opposite of “normal” and keeping everything anchored to entertainment. We hear from co-owner Emily Cole on the behind-the-scenes planning that turns a baseball stop into a fan-first trip people schedule a year in advance.• The Savannah Bananas’ philosophy of rejecting normal to create standout sports entertainment • What “holistic fandom” looks like in real life through merch, lotteries, and travel planning • Touring new communities weekly and learning fast through real operations constraints • Why communication across security, food and bev, groundskeepers, and entertainment makes or breaks the show • How site visits and years-ahead planning reduce friction and win trust in someone else’s venue Listen to the full episode with Emily Cole: https://www.buzzsprout.com/2449648/episodes/18327072

Staying home has never been easier, which makes the decision to go out more meaningful and more demanding. We sit down with Vincent Marini, President of Content and Production at Free Association Live and the executive producer behind Magic Mike Live, to unpack what it really takes to earn a live audience in 2026: not hype, not spectacle alone, but a designed emotional journey that makes people feel something and then tell their friends.We talk about why live entertainment still does what film and streaming can’t, creating community through a shared room and shared reactions. Vincent breaks down how fandom changes when guests spend real time and money, why expectations skyrocket the moment someone buys a ticket, and what people most misunderstand about Magic Mike Live before they see it. We also get tactical on repeat visits: welcoming guests like they matter, building an authentic social media connection, and keeping the show fresh as pop culture evolves.We also explore the upcoming Magic Mike Live New York City venue near Times Square and why the hardest work is often hospitality: ticketing, greetings, food and beverage, seating, and every touchpoint that turns a night out into a unified 360 experience. We close with a big question for the industry: can immersive experiences deliver Broadway and West End caliber storytelling and emotion, not just participation?Subscribe, share with a friend who loves live shows, and leave us a rating and review. We'd love to hear about a live experience that made you say, “I want to spend more time in this world.”Recorded Friday, May 8th, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: Vincent Marini, President of Content and Production, Free Association Live, and Executive Producer, Magic Mike LiveProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://amindatworkconsulting.com

Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into the moment?That question sent us back to a conversation with Ruthie Fierberg from Broadway News, who made an argument we haven't stopped thinking about — that the Tonys are, functionally, Broadway's biggest concert, and that naming it that way could change who feels invited to watch.why the Tonys lose casual viewers who haven't seen the nominated showswhat makes award show performance numbers uniquely accessiblehow framing shapes who feels like the audience is for themthe question every fan-facing organization should be asking: who are you making it easy for, and who are you accidentally leaving at the doorListen to the full conversation with Ruthie Fierberg here: https://www.buzzsprout.com/2449648/episodes/17392620-broadway-s-press-corps-on-the-fans-who-keep-it-going

Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into the moment?That question sent us back to a conversation with Ruthie Fierberg from Broadway News, who made an argument we haven't stopped thinking about — that the Tonys are, functionally, Broadway's biggest concert, and that naming it that way could change who feels invited to watch.why the Tonys lose casual viewers who haven't seen the nominated showswhat makes award show performance numbers uniquely accessiblehow framing shapes who feels like the audience is for themthe question every fan-facing organization should be asking: who are you making it easy for, and who are you accidentally leaving at the doorFull conversation with Ruthie Fierberg: https://www.buzzsprout.com/2449648/episodes/17392620-broadway-s-press-corps-on-the-fans-who-keep-it-going

You know that feeling when you’re watching a live show and realize you’re working harder to understand what's going on than actually enjoying it? That’s the reality for a lot of international audiences when the story is being told in a language they don’t speak, and the “solution” has often been to keep snapping your eyes away from the stage. We wanted to understand which technologies could help address this dilemma, what disrupts performance, and what theaters are really trying to solve when they invest in translation and accessibility.We’re joined by Gordon Cox, longtime theater journalist and the author of Substack’s best-selling newsletter Jaques (pronounced “JAKE-wheeze”). Gordon has been reporting from theaters around the world, and he shares firsthand takes on supertitles, mobile captioning, subtitle glasses, and translated audio-descriptions. We get specific about what feels magical versus what feels like homework, why subtitle timing is so hard in live performance, and why the most “human” option can also be the most expensive.Then we zoom out to the bigger theater industry questions: how venues weigh cost, staffing, infrastructure, and Wi-Fi limits; why demand is hard to measure when audiences don’t know these services exist; and what theater marketing and ticketing teams can learn from global markets. We also dig into exportable fandom, including Japan’s anime and manga-driven 2.5D musicals, and why simple moves like an English-language ticketing portal can unlock international tourism and new fans.If you care about Broadway, global musical theater, accessibility, audience development, or the future of live experiences, this conversation will offer new perspectives and practical ideas. Subscribe to the show, share it with a friend in theater or live events, and leave a review so more curious listeners can find us.Recorded Thursday, April 30th, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: Gordon Cox, Journalist & Founder, JaquesProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://amindatworkconsulting.comhttps://gordoncox.substack.com

The New York Auto Show passing by our office triggers a sharp memory about how global fandom works when the main event is far away. We revisit Jonathan Linden’s thinking on the F1 Exhibition and how Drive to Survive helped turn drivers into people fans can truly follow.the challenge of accessing Grand Prix races as popularity rises and tickets cost morecreating a live F1 Exhibition as a touring fan experiencewhere the exhibition has traveled and how it scales globallywhat Drive to Survive unlocks by showing drivers off the trackhow modern fans attach to the sport, teams, and individual driversthe reminder that fans exist everywhere your event is notListen to the full conversation with Jonathan Linden: https://www.buzzsprout.com/2449648/episodes/16825471-the-secret-to-building-and-engaging-a-global-fanbase-with-f1

Merchandise can feel like a simple souvenir until you realize it’s doing three jobs at once: capturing the emotional high of a live event, extending the brand into everyday life, and quietly selling the next ticket. We sit down with Michael Rego, CEO of The Araca Group and a longtime Broadway producer, to unpack what makes live event merchandising actually work, from the first creative conversation to the final moment at the merch stand. Along the way, we swap real examples from Wicked, The Outsiders, and immersive experiences where the “exit through the gift shop” moment is part of the design. We get tactical about the merchandise development process: discovery calls that align producers, marketers, and IP holders, then wide brainstorming designed to keep products authentic rather than logo-first “promo merch.” Michael shares how different fan bases buy differently across Broadway, concerts, exhibitions, and family shows, why staples like magnets and mugs still matter, and how innovative formats like blind box collectibles can surprise even seasoned teams. We also connect merchandising to ticketing, CRM, and the full customer journey. Pre-show offers, post-show follow-ups, and smart email or text reminders keep the conversation going for fans who don’t want to stand in line. And for long-running productions, we dig into the biggest refresh trap: making what you personally like instead of what your audience wants, plus simple ways to listen, test, and stay current as trends change faster than ever. We close by looking ahead at personalization, limited drops, and brand collaborations that help fans curate a more personal live experience. If this helped you rethink fan engagement and live experience marketing, subscribe to Fandom Unpacked, share the episode with a colleague, and leave a rating and review so more people can find the show.Recorded Thursday, April 16th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Michael Rego, CEO, The Araca GroupProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://intix.orghttps://amindatworkconsulting.com

If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into something electric — it felt like the right time to revisit one of the most resonant clips we've put out. Because what happens in college basketball doesn't stay there. It carries into the pros, into arenas across every sport, into every brand marketer trying to build something that lasts.So we went back to Mel Barry.She leads brand marketing for the New Orleans Pelicans, and in our original conversation she described a playoff run that ended in elimination at home — and a standing ovation that no one had scripted. The team walked off the court having lost, and the crowd rose. Not out of politeness. Out of pride. Out of the feeling that this team had shown up in ways nobody expected, had fought past assumptions, and had earned something that a final score couldn't take back.That moment — done, but at peak fandom — is the thing worth studying. It's what happens when you build genuine community instead of just chasing wins. It's what the best operators in live entertainment, sports, and fan-driven brands are reaching for every single day.This is Fandom Unpacked: In Case You Missed It. Short, sharp, and worth your five minutes.If this resonates, find the full conversation with Mel in the link below — and subscribe so you don't miss what's coming next.Full episode with Mel: https://www.buzzsprout.com/2449648/episodes/16825422-converting-local-fans-into-lifelong-brand-advocates-with-the-new-orleans-pelicans

New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling personal, current, and worth the effort? We sit down with Nancy Mammana, Chief Marketing Officer at New York City Tourism + Conventions, to get inside the strategy behind promoting a city that never stops changing, and to understand what “authentic” really means when millions of visitors arrive with completely different tastes, budgets, and comfort levels.We talk about NYC’s resilience, and why the city doesn’t have an awareness problem, it has a discovery problem. Nancy breaks down how her team tells a fuller story than the headline attractions, using local opinions and neighborhood voices to guide people toward the unexpected across all five boroughs. We also dig into value-driven tentpoles like Restaurant Week, Broadway Week, and the broader Winter Outing push, including how these programs support local businesses during key periods of need and help visitors plan a weekend that actually feels doable.Then we go deep on AI trip planning and what it’s changing right now. Nancy shares what they're learning from AI-powered tools on their site, how traveler queries are becoming more nuanced, and why keeping information accurate and up to date matters more than ever as people plan through ChatGPT-style experiences. We also look ahead to the FIFA World Cup and how fan zones and citywide activations can turn tournament energy into exploration, community, and real economic impact beyond the stadium.Subscribe to Fandom Unpacked, share this conversation with a friend in travel, ticketing, or live events, and leave us a rating and review so more people can find the show.Recorded Thursday, April 9th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Nancy Mammana, Chief Marketing Officer, New York City Tourism + ConventionsProducer: Peter Yagecic, Founder, A Mind at Work Consultinghttps://situationinteractive.comhttps://intix.orghttps://amindatworkconsulting.com

A circus company that builds entire worlds does not stop at the stage. We're joined by Spiegelworld CMO Lindsay Sanna to unpack how immersive live entertainment becomes real fandom when every detail is intentional, from the moment you walk in to the last sip of a cocktail. We talk about what makes Spiegelworld experiences like Absinthe feel like true escapism, why intimate venues create a kind of connection that arenas cannot touch, and how “surprise and delight” turns guests into repeat visitors who bring their friends.We also get into the wild headline that says it all about their creative ambition: Spiegelworld bought Nipton, CA, a tiny town in the Mojave Desert, and is using it as a spiritual and creative center for dreaming up what comes next. From there, we trace how the brand expands beyond shows into hospitality without losing its DNA, and why the best live experience marketing treats food, drinks, and service as part of the same story world.On the practical side, Lindsay breaks down customer journey strategy, ticketing, and point-of-sale tech, including how their CRM approach helps reduce friction, bundle upgrades, and set pricing expectations before guests arrive. We also compare marketing Las Vegas versus Atlantic City, and tackle the listener question: who is an “adult circus” really for, and how do you message edge while staying inclusive?Subscribe for more conversations on fandom and live experiences, share this with a friend who works in entertainment or hospitality, and leave a review so more listeners can find the show.Recorded Thursday, March 26th, 2026Host: Damian Bazadona, CEO & Founder, SituationGuest: Lindsay Sanna, Chief Marketing Officer, SpiegelworldProducer: Peter Yagecic, Founder, A Mind at Workhttps://situationinteractive.comhttps://intix.orghttps://amindatworkconsulting.com

Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old institution stays agile, relevant, and deeply human while serving fans who arrive through classical subscriptions, education programs, global tours, and once-in-a-lifetime occasions. From a rebrand that landed quietly and confidently to a St. Patrick’s Day concert reframed as New York’s signature celebration, Sara shares how the team thinks in both seasons and sprints.We talk about real-world friction and the quirks that make the Hall beloved: scaling digital ticketing while fans still request printed stubs as souvenirs, navigating a multi-door lobby to the breathtaking reveal of Stern Auditorium / Perelman Stage, and the storied climb to the balcony that becomes a rite of passage. Sara explains why education and social impact initiatives are designed to help people solve real problems first, not as a pipeline to paid audiences, expanding what “success” means beyond ticket counts and revenue. She also pulls back the curtain on festivals that blend fandoms, like Nuestro sonidos, where reggaeton, salsa, and orchestral programs lived side by side and invited discovery across genres.On the data and technology front, we dig into practical AI: using Microsoft Copilot to synthesize customer feedback and surface fixable pain points fast; speeding creative edits with transparent, consent-driven tools; and opening the archives with an agent that answers repertoire questions. And yes, we get into subscriptions; why fixed packages spiked thanks to the Ring Cycle, how seat loyalty still matters, and where Create Your Own fits when demand is high. Along the way, you’ll hear stories of first dates turned decades-long marriages, box office lines that feel uniquely New York, and the words that best capture the room’s charge: electric, magical, powerful, moving.If this conversation sparked ideas, follow Fandom Unpacked, share it with a friend, and leave a quick review. Your support helps more curious fans find the show.Recorded Monday, March 2nd, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Meghan Goria, Account Group Director of Arts & Culture, SituationGuest: Sara Villagio, Chief Marketing Officer, Carnegie HallProducer: Peter Yagecic, Founder, A Mind at Workhttps://situationinteractive.comhttps://intix.orghttps://amindatworkconsulting.com

Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an extraordinary night. Amy takes us inside a 50-venue footprint (over 20 on the Strip alone) where the “all-in-one” experience blends world-class shows, signature dining, and artist access into something fans can’t get anywhere else.We dig into the playbook behind those moments: co-creating with artists to design packages that feel personal and scalable. Hear how Old Dominion’s multi-market synergy drove a Strip takeover, and how Blake Shelton’s Colosseum run links to his Ole Red bar with a gamified, show-specific T-shirt drop chosen by Blake himself. Amy frames it all through the lens of unreasonable hospitality; an operating system where flawless execution, clear communication, and frontline care turn VIP from a label into a promise. That’s how trust is built with artists and why it endures, from opening-night parties to Garth Brooks saluting his ushers mid-show.We also explore how to offer personalized value across different life stages, whether through lawn bundles with friends or curated lounge access, and spotlight the reinvention of meet-and-greets: Donny Osmond’s intimate story-and-song gatherings, Sting’s interactive Q&A sessions, and Usher’s backstage world transformed into a multi-room experience.If you care about the craft behind a great show—artist collaboration, operational excellence, and hospitality that dares to overdeliver—this conversation will spark ideas for your team and your next night out. Follow the series, share it with a colleague, and leave a quick review so more fans and pros can find us.Recorded Wednesday, January 28th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Amy Graca, SVP of Entertainment, Caesars EntertainmentProducer: Peter Yagecic, Founder, A Mind at Workhttps://situationinteractive.comhttps://intix.orghttps://amindatworkconsulting.com

What makes a show truly “worth it” when wallets feel tight and the pace of change won’t slow down? We sat down on the floor at INTIX to unpack new survey data from leaders across live entertainment and paired it with insights from 100,000+ patron responses. The result is a clear map of where price perception meets real value, how C‑suite and frontline teams see the same problem from different seats, and what it takes to turn AI from a buzzword into a daily workflow advantage.We start by reframing “too expensive” into a conversation about meaning, memory, and friction. Our Ticketmaster study shows “expensive” ranks differently across concerts, sports, and theater, hinting at how narrative and ritual shape perceived value. Then we pressure‑test that idea with the Deal or No Deal memory exercise, revealing why fans often prize the experience far beyond the ticket price after the fact (and how marketers can seed that feeling before purchase). Along the way, we explore the split between patron‑first and business‑first instincts: non‑C‑suite voices cite affordability and loyalty, while executives eye production costs, aging facilities, and upskilling.AI threads through every function (analytics, marketing, service, operations), yet many still rate its impact as “moderate.” We explain why visibility lags behind reality and share a practical path to adoption: identify team “yak‑shaving,” pilot targeted AI workflows, capture wins, and codify them into prompts and playbooks. Finally, we land on the leadership trait the room chose for 2026: adaptability. Not as a buzzword, but as the operating system for transparent decisions, faster test‑and‑learn cycles, and trust that survives volatility.If you work in live events, this conversation offers actionable strategies: align on value, reduce full‑journey friction, design for memory, and build AI‑enabled super teams. Subscribe, share with a colleague who lives in the box office or the boardroom, and tell us: what would make your next show undeniably worth it?See additional results from the Future of Live survey here: https://www.linkedin.com/pulse/perspective-challenge-what-our-intix-leadership-survey-bazadona-qbs5eRecorded Wednesday, January 28th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Lisa Cecchini, Managing Partner, Situation, & Peter Yagecic, Founder, A Mind at Work ConsultingProducer: Peter Yagecic, Founder, A Mind at Work Consulting

If you care about how fandom really grows, this year-end review is your field guide. We pulled threads from dozens of candid conversations across sports, Broadway, music, family entertainment, and venue operations to reveal seven clear themes that separate fleeting hype from durable community.We start with growing audiences: the U.S. Open’s free Fan Week proves sampling converts, while the Formula 1 Exhibition shows how taking the show to the city unlocks new audiences. That same logic challenges Broadway to think bigger than fixed seat counts, with live capture and streaming as discovery engines that feed the box office rather than compete with it. And we dismantle lazy assumptions about women’s sports with The Gist’s blueprint for reaching underserved fans by widening the lane, not narrowing it.Legacy, when handled with care, becomes a growth asset. PBS and Feld Entertainment explain how to honor nostalgia while delivering something new enough to belong to today’s audience. Opera lovers remind us what lifelong loyalty sounds like when a performance clicks and imprints for decades. On the artist side, the economics of touring and social access make fan relationships the main stage; from the GRAMMYs’ vantage point to music cruises built for connection, the artists who treat fans as partners build careers that last.Technology runs through it all, with AI emerging as the new discovery layer. The job now is to make your content machine-readable so it surfaces where people ask for it, while keeping tech focused on enabling human care. Hospitality over scripts is the mandate: Southwest’s trust-in-people approach, BroadwayCon’s simple meetups that turn strangers into friends, and D23’s daily listening across superfans show how authenticity scales. Finally, we go inside the venue: “street-to-seat” design raises expectations on speed, choice, and sensory experience, and local identity, like New Orleans pride at Pelicans games, turns moments into memories.Walk the lot. Time the lines. Watch the fans. That’s the habit we’re taking into next season, along with a commitment to keep the conversation practical, human, and loud. If this resonates, subscribe, share the show with a colleague who builds audiences, and leave a review to help more fan-first leaders find us. A big thank you to all of our guests, including Nicole Kankam, Jonathan Linden, Jacie deHoop, Robert Diamond, Alex Birsh, Ruthie Fierberg, Amy Wigler, Jim Moseley, Melanie Broussalion, Eric Bornemann, John Loken, Jeff Cuellar, Janette Roush, Andrew Recinos, Andrew Harvell, Melissa Anelli, Michael Vargo, Tina Heney, Elisa Padilla, and Mel Barry.Recorded December 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Peter Yagecic, Founder, A Mind at Work Consulting

What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. From all-in ticket pricing and ad-free outfields to a face-value resale platform that prioritizes local families, Emily shows how clear principles lead to bold choices and unforgettable nights.We explore what “partnership” means when logos aren’t plastered on every wall and value flows to the guest first. Culture sits at the core: hiring for hungry, humble, and smart creates a team that thrives on autonomy, learns relentlessly, and treats every city with care. Emily’s quiet moments during every national anthem become a compass for the work; thousands choosing to spend their time and money with you is a responsibility, not a metric.Beyond the field, we dive into Bananas Foster, their joy-first initiative that celebrates foster families at every game, turning applause into awareness and action through local connections. And because they love doing the opposite of normal, the Bananas even bring fans together at sea with a multi-day cruise designed for deeper community. Along the way, Emily addresses misconceptions about “overnight” success, why they keep prices accessible despite demand, and how measuring people served beats watching the bank balance.If you’re craving a roadmap for fan experience, meaningful partnerships, and community that lasts, this conversation delivers play-by-play insight. Follow and share the show, and leave a review so more curious fans can find it. Recorded Tuesday, December 9th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Emily Cole, Founder, Fans First Entertainment & Owner, The Savannah BananasProducer: Peter Yagecic, Innovation Advisor, Situation

What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box, and the new Phantom Masquerade, to explore how human touch, story clarity, and radical hospitality can transform a night out into a memory that won’t let go.Randy traces his spark back to the balcony at Cats, where performers spilled into the aisles and changed his idea of what theater could be. From there, he breaks down why so many “immersive” attempts stall: great ideas without great execution. His approach feels more like opera than chasing the latest trend; cast world‑class talent, bring in award‑winning designers, invest in lights, sets, and sound that hold up inches from an audience’s face, and take responsibility for the entire journey, from box office to bar to goodbye. We dig into why Masquerade insists on formalwear and masks, how that shared ritual forges instant cohesion, and why the million‑dollar chandelier uses real crystals instead of plastic.If you’re curious how to turn spectators into co‑conspirators, and why the details matter when audiences are within arm’s reach, this conversation is your blueprint. Follow the show, share it with a friend who loves live experiences, and leave a review to help more curious fans find us.Recorded Tuesday, November 25th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Randy Weiner, Founder, Outside the Box AmusementsProducer: Peter Yagecic, Innovation Advisor, Situation

Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch.We start by nailing what success looks like: delight for the fan and measurable value for the brand. Katie explains why theater has a head start—emotion. With Broadway as a passion product, the goal isn’t just discounts; it’s crafting moments that spark dopamine and bring fans back into the tent. We dig into the unique Broadway challenge where each show is its own business, why some productions engage at a level ten and others hesitate, and how suburban audiences remain a high-potential segment for repeat attendance when you structure rewards around realistic frequency.We get tactical about incentives—why tickets top the redemption list, how micro-earning hooks like daily trivia drive stickiness, and how experience-led rewards can produce outsized results. If you care about ticketing, fan engagement, retention, and the business of Broadway, this conversation delivers strategy you can act on today and a vision for where loyalty is heading next. Subscribe, share this with a colleague in live entertainment, and leave a review to help more fans find the show.Recorded Thursday, November 6th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Katie Dalton, President, Audience RewardsProducer: Peter Yagecic, Innovation Advisor, Situation

What makes someone stick with a team through losing seasons, changing conferences, and shifting media deals? We dig into the core of modern fandom with Clinical Assistant Professor of Sport Management at the University of Michigan and co-owner of AFC Ann Arbor, Mike Lorenc, tracing how identity, access, and economics shape the way people fall in love with sports—and stay there. From the evergreen pull of a never‑ending story to the way leagues actually make money, we break down what sets sports apart from other live entertainment and why that matters for anyone trying to grow an audience.We look closely at the new entry points for young fans: NFL‑backed flag football, the Olympic spotlight, and even video games that teach the language of a sport before a kid ever picks a favorite team. On campus, we face the squeeze of Name, Image, and Likeness, the transfer portal, and realignment eroding century‑old rituals, while student attention fragments into songs, FOMO, and social moments. At the same time, minor league clubs prove that intimacy and affordability still convert, especially when access to players turns a random night into a forever memory. And ticketing? It’s not a transaction—it’s the start of a relationship that begins at search, continues through smart, timely guidance to the right gate, and lives on with personalized keepsakes.We also confront hard trade-offs: empty VIP seats that look great in revenue reports but dead on camera, versus supporter sections that power atmosphere and future demand. Along the way, Mike shares two truths leaders forget: fans choose us, and executives should buy and use their own tickets to feel the friction fans feel.If this conversation gets you thinking about your own fan journey and how to grow the next one, tap follow, share with a colleague who needs to hear it, and leave a review to help more people find the show.Recorded Thursday, October 9th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Michal Lorenc, Clinical Assistant Professor of Sport Management at the University of Michigan, Co-owner of AFC Ann ArborProducer: Peter Yagecic, Innovation Advisor, Situation

How can physical spaces enhance rather than simply contain fan experiences? Kristina Heney, EVP of Marketing at Oak View Group, takes us on a fascinating journey through the evolution of fan-venue relationships, drawing from her remarkable career spanning the NBA, Madison Square Garden, Cirque du Soleil, and now the leader in global venue development.Heney reveals how next-level fan experiences begin with understanding audience demographics - recognizing that teens camping overnight for their favorite artist have fundamentally different needs than families at afternoon shows or seniors enjoying classic rock concerts. She challenges the industry to raise its baseline expectations, arguing that seamless parking, appropriate food options, and friction-free entry/exit shouldn't be considered "premium" but standard.The conversation explores how successful venues must reflect and integrate with their local communities through hiring, programming, and architectural decisions. Heney shares surprising insights about fans' willingness to engage more deeply with venues that offer compelling experiences beyond the main event - from member-only speakeasies to post-event celebrations. She advocates for creating "premium for all" experiences rather than just focusing on VIP options.For marketers and venue operators, Heney offers this profound advice: focus on observing fans throughout their entire venue journey, not just during the show itself. By watching audience behaviors from parking to bathroom lines to concessions, venues gain invaluable insights that drive loyalty and repeat business. Listen now to transform how you think about creating meaningful connections between fans, venues, and the live experiences they share.Recorded Tuesday, September 23rd, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Kristina Heney, EVP Marketing, Oak View GroupProducer: Peter Yagecic, Innovation Advisor, Situation

What does it take to create extraordinary family entertainment that spans generations? Jim Moseley, VP of Event Marketing and Sales, Northeast, for Feld Entertainment, pulls back the curtain on how iconic brands like Disney on Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey continue captivating millions of fans yearly.The numbers alone are staggering—10 million people attend Feld shows annually in North America, with up to 400,000 fans filling venues every weekend. But the true magic lies in how these experiences continuously evolve while honoring their beloved traditions. Moseley reveals the company's unique approach to cross-pollination between brands: "How can Ringling make ice shows better? Or how can ice shows make Ringling better?" This creative ecosystem has led to Disney on Ice incorporating more stunts and aerial acts inspired by Ringling's DNA, while allowing constant reinvention that keeps fans coming back.Today's entertainment landscape demands more than just a show. Modern fans seek immersive experiences, digital engagement, and personalized connections. Feld has responded by transforming from event producer to franchise powerhouse, expanding beyond arenas into retail, digital media, licensing, and theme park experiences. Rather than competing with screens, they've embraced digital platforms to build community and showcase why nothing compares to the live experience. "We're not out here saving lives," Moseley notes, "but our goal is to create extraordinary moments for families that will create memories for a lifetime."Ready to experience the magic yourself? Discover upcoming Feld Entertainment shows in your area and create your own unforgettable family memories that will last for generations.Recorded Wednesday, September 10th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Jim Moseley, VP of Event Marketing & Sales, Northeast, Feld EntertainmentProducer: Peter Yagecic, Innovation Advisor, Situation

Ever felt like sports media wasn't speaking your language? Jacie deHoop, co-founder of The Gist, is changing that conversation by creating content for "GISTers" – predominantly female, millennial and Gen Z sports fans who love the game but haven't felt fully welcomed by traditional coverage.When deHoop and her co-founders launched The Gist, they faced significant skepticism. Critics claimed women weren't interested in sports and there wasn't a viable business model. Fast forward to today, with over one million newsletter subscribers and a 46% open rate, those critics have been proven spectacularly wrong. What The Gist recognized that others missed was the massive untapped potential in serving fans who love sports but don't necessarily fit the traditional mold.What makes The Gist's approach particularly powerful is authenticity. They don't treat women's sports or female fans as a diversity project or marketing opportunity, but as a legitimate business venture with tremendous growth potential. As deHoop puts it, underserved audiences shouldn't be dismissed as "niche" – smart businesses should examine the actual addressable market size, spending power, and influence these fans wield.Whether you're a sports industry professional or simply a fan who's felt overlooked by mainstream coverage, this conversation offers a fascinating glimpse into how The Gist is transforming sports media by centering those who've traditionally been left on the sidelines.Recorded Tuesday, August 5th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation & Lisa Cecchini, Managing Partner, SituationGuest: Jacie deHoop, Co-Founder, The GistProducer: Peter Yagecic, Innovation Advisor, Situation

The electric energy of the US Open Tennis Championships goes far beyond the baseline. In this illuminating conversation, Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA, reveals how America's premier tennis event has become a cultural phenomenon by masterfully balancing tradition with innovation.Kankam offers a fascinating glimpse into the tournament's diverse audience, increasingly representative of America's demographics, with an even male-female split. Most surprising? Half of all attendees don't even play tennis themselves, revealing enormous potential for growing the sport.The conversation delves into the evolution of Fan Week, a free pre-tournament experience that has nearly tripled attendance in eight years. This accessibility strategy has instead created a powerful pipeline, with two-thirds of Fan Week visitors planning to return for the main tournament.From silent discos during qualifying play to reimagined mixed doubles formats, the US Open exemplifies how sports properties can honor their heritage while embracing change. Kankam sums up the experience in one perfect word: "electric." It's this vibrant energy that keeps fans coming back to Flushing Meadows each summer, whether they're holding a racquet or simply seeking an unforgettable New York moment.Follow Fandom Unpacked for more insider conversations with the innovators redefining sports and entertainment experiences.Recorded Thursday, July 24th, 2025Hosts: Damian Bazadona, CEO & Founder, SituationGuest: Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment, USTAProducer: Peter Yagecic, Innovation Advisor, Situation

What does it mean to be a Broadway fan in today's digital world? In this illuminating conversation with top industry leaders from Playbill, Broadway News, and BroadwayWorld, we dive deep into the evolving landscape of theater fandom and how Broadway is adapting to connect with audiences in new ways.The misconception that Broadway is niche takes center stage as our guests passionately dismantle this outdated notion. "It is the greatest myth of all time that Broadway is niche," asserts Ruthie Fierberg of Broadway News, pointing to the ubiquity of musical theater references across mainstream media as evidence of theater's widespread appeal. This perspective frames a fascinating discussion about how Broadway can leverage its broader-than-acknowledged fanbase.From the surge in Tony Awards viewership (despite platform challenges) to the transformation of in-theater experiences, our guests explore how Broadway is meeting fans where they are. We discover how pre-show playlists, immersive environments, and strategic photo opportunities are transforming ordinary theatergoers into passionate advocates. Yet the panel emphasizes that while these enhancements matter, the show itself remains the core value.Looking ahead, our guests share exclusive insights on upcoming productions generating significant pre-opening buzz, including Lost Boys, Ragtime, Chess, and the return of Mamma Mia! Their enthusiasm suggests a bright future for Broadway fandom as the industry continues to balance theatrical tradition with digital innovation.Whether you're a Broadway superfan or simply curious about how entertainment fandom is evolving in the digital age, this conversation offers invaluable insights into the passionate community that keeps the lights of Broadway shining bright. Subscribe to hear more fascinating discussions about modern fandom across entertainment and sports!Recorded Tuesday, June 24th, 2025Hosts: Jeremy Kraus, Managing Partner, Situation & Damian Bazadona, CEO & Founder, SituationGuests: Alex Birsh, Vice President and COO, PlaybillRuthie Fierberg, Executive Editor, Broadway NewsRobert Diamond, Founder and CEO, BroadwayWorldProducer: Peter Yagecic, Innovation Advisor, Situation

What happens when you gather Disney's most passionate fans in one community? Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney Archives, reveals the magic behind Disney's official fan club in this captivating conversation.From its humble beginnings in 2009, D23 has evolved into a global phenomenon connecting Disney's most devoted fans—passionate enthusiasts who visit theme parks regularly, watch films multiple times, and build lasting friendships through shared Disney experiences.The jewel in D23's crown is its D23: The Ultimate Disney Fan Event (formerly D23 Expo), which has transformed from a convention center gathering into a sprawling, week-long celebration across Anaheim. Here, fans dress as their favorite characters for the spectacular Mousequerade costume contest, get first access to exclusive announcements, and connect with Disney creators in intimate panel discussions. As Vargo explains, planning begins immediately after each biennial event concludes, with teams constantly asking: "How do we top what we did last time?"What truly sets D23 apart is that no other brand has such a unique connection to its fans. Members receive first access to announcements, products, and experiences—a strategy that recognizes and rewards their dedication. This approach extends beyond Disney's California and Florida hubs through traveling events across America and international expansions to Tokyo and São Paulo, ensuring fans worldwide can participate in the magic.Whether you're a Disney devotee or a brand looking to build stronger communities, this conversation offers valuable insights into creating authentic fan engagement that spans generations and continues to thrive after 100 years. Listen now to discover how Disney engages their fanbase through the power of community.Recorded Tuesday, June 10th, 2025Hosts: Kyle Fox, Account Group Director for Disney, Situation & Damian Bazadona, CEO & Founder, SituationGuest: Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney ArchivesProducer: Peter Yagecic, Innovation Advisor, Situation

Arts and Culture organizations are navigating unprecedented challenges with remarkable resilience. This powerful conversation with Andrew Recinos, President and CEO of Tessitura, reveals how arts leaders are responding to uncertainty with both anxiety and determination."I'm seeing a lot of anxiety," Recinos acknowledges, "but right alongside it, I'm seeing grit and tenacity." Rather than freezing or fleeing when faced with funding cuts and political shifts, arts organizations are fighting—not aggressively, but by recommitting to their founding principles and serving communities that need artistic experiences more than ever.The conversation explores technology's evolving role in arts management, particularly how it should enhance rather than replace meaningful human connections. While AI offers powerful revenue optimization tools, Recinos cautions against treating audiences "like ATMs," advocating instead for community-centered approaches that build lasting relationships.Beyond strategic considerations, Recinos emphasizes leadership practices crucial for these challenging times: acknowledging anxiety without succumbing to it, providing consistent direction, and prioritizing self-care to prevent burnout. The most resilient arts organizations share three characteristics: they know their mission deeply, provide steady leadership, and focus primarily on serving their communities.Whether you're leading an arts organization through turbulent times or simply passionate about cultural sustainability, this episode offers invaluable insights into maintaining artistic integrity while building organizational resilience. Take a listen—and maybe a forest bath afterward.Recorded Tuesday, May 20th, 2025Hosts: Meghan Goria, Account Group Director for Arts & Culture, Situation & Damian Bazadona, CEO & Founder, SituationGuest: Andrew Recinos, President and CEO, TessituraProducer: Peter Yagecic, Innovation Advisor, Situation

What makes an airline inspire true fandom in an industry often reduced to price comparisons and schedule convenience? In this fascinating conversation with Andrew Harvell, Manager of Digital Strategy and Optimization at Southwest Airlines, we uncover the unique approach that has earned Southwest loyal customers and industry accolades spanning decades."Our secret sauce is our people," Harvell explains, echoing Southwest's co-founder Colleen Barrett. "We are in the hospitality business here at Southwest. We just happen to fly airplanes." This philosophy drives everything from their celebrated "coheart" onboarding process—complete with red carpet walks and music—to their strategic decisions about digital innovation and customer service.The conversation takes us behind the scenes of Southwest's culture-building machine, revealing how they've created a distinctive experience in an industry where differentiating is notoriously difficult. Perhaps most valuable is Harvell's perspective on balancing tradition with innovation. As Southwest evolves its digital experience and explores AI applications, it's guided by a commitment to maintaining customer trust above all else. "Trust is an absolute premium currency these days," Harvell notes, explaining how every new feature or policy change is evaluated against this standard.Whether you're managing customer experience in travel, entertainment, or any service industry, you'll find practical wisdom in Southwest's approach to creating genuine connections with customers even when things go wrong. Listen now to discover how Southwest turns ordinary travelers into passionate fans, and consider how their hospitality-first philosophy might transform your own customer relationships.Recorded Thursday, May 8th, 2025Host: Damian Bazadona, CEO & Founder, SituationGuest: Andrew Harvell, Manager of Digital Strategy and Optimization, Southwest AirlinesProducer: Peter Yagecic, Innovation Advisor, Situation

The intersection of artificial intelligence and modern fandom is transforming how we discover, experience, and connect with live events. In this enlightening conversation, Janette Roush, Chief AI Officer and SVP of Innovation at Brand USA, shares a treasure trove of insights on the evolving relationship between AI and the live experience economy.Most marketers approach AI with a mixture of curiosity and anxiety – an understandable response to technology evolving at breathtaking speed. Roush dispels common misconceptions, explaining that while today's AI tools aren't perfect, we're merely in the "training wheels" phase of what will eventually revolutionize the entire ecosystem of live entertainment.The discovery process for experiences is already being dramatically reshaped. Unlike traditional search engines prioritizing paid results and keyword-stuffed content, AI-powered discovery offers truly personalized recommendations aligned with individual preferences. This represents a fundamental shift away from volume-based recommendations toward connecting fans with experiences that genuinely resonate with their unique tastes and interests.The conversation explores essential tools for marketers ready to embrace AI, with recommendations including ChatGPT Team, Claude, Google Notebook LM, Midjourney, and Descript. Looking ahead, Roush envisions a future where personalized AI assistants become our primary technology interface, proactively recommending experiences based on our preferences, schedules, and interests.Whether you're a venue operator, event producer, or marketing professional, this episode provides critical insights into how AI will reshape fandom while offering practical guidance on navigating this exciting transformation. Ready to explore how artificial intelligence will forever change the relationship between fans and live experiences? This conversation is your essential starting point.Recorded Tuesday, April 22nd, 2025Host: Damian Bazadona, CEO & Founder, SituationGuest: Janette Roush, Chief AI Officer and SVP of Innovation at Brand USAProducer: Peter Yagecic, Innovation Advisor, SituationSlides: https://situationlive.com/aipdf

What happens when you give passionate fans five uninterrupted days with their favorite artists, chefs, comedians, or creators in the middle of the ocean? Pure magic, according to Jeff Cuellar, CEO of Sixthman.For nearly 25 years, Sixthman has been perfecting the art of creating immersive fan experiences at sea – essentially floating festivals where passionate communities can fully disconnect from everyday life and connect deeply with both their favorite artists and fellow enthusiasts. As Jeff reveals, these experiences completely transcend traditional demographic marketing. Whether it's rock music fans or Broadway enthusiasts, what unites these seemingly disparate audiences is the intensity of their passion.Behind the scenes, Sixthman has developed a fascinating approach to quantifying passion – analyzing everything from social media engagement to merchandise sales to determine which concepts have enough critical mass to justify a cruise. But as Jeff candidly admits, the business carries significant risk: "We joke as promoters – if you think you want to launch a festival, because that's really what this is, go out and burn a million dollars and see how that feels."What truly sets these experiences apart is the remarkable level of artist engagement. Unlike a 90-minute concert with a brief VIP meet-and-greet, these cruises offer days of meaningful interaction. Jeff cites Michael Franti wandering the ship with his guitar, spontaneously sitting down with fans during meals to play songs or share recipes – creating moments of connection impossible in conventional venues.Perhaps most importantly, these floating festivals foster community that extends far beyond the event itself, with many fans returning year after year, building friendships that last a lifetime. As one multi-time attendee shares, "We were absolutely blown away by the passion, the community, just the friendliness... we'd never had a holiday like it."Ready to experience fandom at sea? Visit sixthman.net to explore upcoming cruises and find your tribe on the ocean.Recorded Thursday, March 27th, 2025Hosts: Jeff Miele, Account Group Director for Sports, Attractions, and Live Events, Situation & Damian Bazadona, CEO & Founder, SituationGuest: Jeff Cuellar, CEO, SixthmanProducer: Peter Yagecic, Innovation Advisor, Situation

Ever wonder why people proudly wear PBS merchandise as a badge of identity when nobody's sporting ABC t-shirts? Amy Wigler, Vice President of Multiplatform Marketing and Content for PBS, reveals the secret sauce behind one of America's most beloved media brands."Your memories of PBS take you back to a time... it's visceral," explains Wigler, describing how the network creates powerful emotional connections that transcend generations. This nostalgic bond serves as both a blessing and a challenge—how does a legacy brand honor its past while staying relevant today?The conversation delves into the critical distinction between passive audiences and active fandoms. "Audiences create hits. Fandoms create phenomena," Wigler asserts, drawing from her experience with commercial successes like RuPaul's Drag Race and Broadway's Footloose. At PBS, where marketing budgets can't compete with commercial networks, fan evangelism becomes essential. The authentic community around PBS programming creates a special relationship commercial networks struggle to achieve despite considerable resources.PBS's status as America's most trusted institution for 22 consecutive years stems from rigorous standards and a commitment to non-commercial content. "We are never trying to sell you something," Wigler notes, explaining why parents trust PBS without reservation. This dedication to integrity, while sometimes limiting from a marketing perspective, has created an unparalleled level of audience trust.From strategic platform-specific content promotion to balancing nostalgia with innovation, Wigler offers a masterclass in nurturing multi-generational brand affinity. Whether you're a marketer, a PBS fan, or simply curious about how beloved institutions maintain relevance, this conversation provides valuable insights into the power of authentic connection in today's media landscape.Recorded Thursday, February 27th, 2025Hosts: Damian Bazadona, CEO & Founder, Situation, & Jordan Person, Managing Partner, Town HallGuest: Amy Wigler, Vice President of Multiplatform Marketing and Content, PBSProducer: Peter Yagecic, Innovation Advisor, Situation

What truly separates an ordinary gameday from an unforgettable sports experience? For the New York Red Bulls, it all comes down to their meticulously crafted "street to seat" philosophy that transforms every matchday into a celebration of community, passion, and soccer culture.Elisa Padilla, CMO of the New York Red Bulls, takes us behind the scenes of creating the most fan-friendly sports experience in one of the world's most competitive entertainment markets. From the moment supporters arrive at the boulevard—with its interactive soccer activities, live music, and vibrant pre-game energy—to the final whistle in a stadium where "there's not one bad seat in the house," every element is designed with fans as the North Star.The results speak for themselves: steadily increasing attendance, an impressive 80% renewal rate among members, and a passionate supporter culture that stands and chants for the full 90 minutes. Padilla reveals how the organization maintains this success through constant feedback loops, personalized experiences for first-time attendees, and a marketing philosophy centered on evoking emotion at every touchpoint.Whether you're a marketing professional looking to enhance fan experiences, a sports enthusiast curious about soccer's growing cultural footprint, or simply someone interested in how brands foster passionate communities, this conversation delivers valuable insights about the intersection of sports, culture, and emotional connection. Recorded Thursday, February 6th, 2025Hosts: Jeff Miele, Account Group Director for Sports, Attractions, and Live Events, Situation & Damian Bazadona, CEO & Founder, SituationGuest:  Elisa Padilla, CMO, New York Red BullsProducer: Peter Yagecic, Innovation Advisor, Situation

The passionate world of opera fandom might surprise you. Forget polite, hushed appreciation – opera enthusiasts are more like sports fans than theater patrons, tracking their favorite performers across venues, possessing encyclopedic knowledge of past productions, and vocally expressing their approval (or disappointment) during performances.Joining us for this fascinating exploration are voices from LA Opera and Situation, who reveal how modern opera companies balance centuries of tradition with fresh approaches to welcome new audiences. From $16 tickets to hilarious social media campaigns demystifying opera conventions, LA Opera has positioned itself as an innovator in making this powerful art form accessible without compromising artistic integrity."Sometimes the best thing to do is just let opera be opera," explains Eric Bornemann, highlighting how the fundamental power of the art form has sustained it for over 400 years. Yet the company isn't afraid to embrace humor and contemporary culture on platforms like TikTok, where both traditional performance clips and creative, meme-inspired content find enthusiastic audiences.We also explore how opera extends beyond traditional venues through innovative programming, free outdoor broadcasts, and vital educational initiatives that introduce younger generations to this enduring art form. Whether you're a lifelong opera devotee or opera-curious, this episode offers fascinating insights into one of entertainment's most passionate fan communities.Recorded Thursday, January 23rd, 2025Hosts: Meghan Goria, Account Group Director for Arts & Culture, Situation & Damian Bazadona, CEO & Founder, SituationGuests:  Melanie Broussalian, Associate Director of Communications, and Eric Bornemann, Senior Director of Marketing of LA OperaProducer: Peter Yagecic, Innovation Advisor, Situation

What happens when passionate fans decide to create the events they've always wanted to attend? Melissa Anelli, CEO and Founder of Mischief Management takes us on her journey from Harry Potter superfan to convention entrepreneur running some of the most beloved fan gatherings in entertainment.The spark began in 2007 when Anelli and fellow staff members from The Leaky Cauldron (a major Harry Potter fan site) decided they could create better fan events themselves. Their first convention drew 750 attendees, and while creatively successful, it wasn't yet a sustainable business. Their persistence paid off when their second event exploded to 3,500 daily attendees. Today, Mischief Management produces conventions for Broadway lovers, fantasy fans, romance readers, and more.At the heart of successful fan events is what Anelli calls "unironic enthusiasm" – that special quality where loving something becomes integral to your identity. This authenticity permeates everything from how staff interact with attendees to how venue personnel are trained to treat fans with respect. The goal isn't just entertainment but creating spaces where people can fully express their passion without judgment.The conversation also explores how brands can meaningfully engage with fan communities without feeling exploitative. The most successful partnerships, like Mean Girls' viral bathroom mirror message at BroadwayCon, come when brands are willing to play and have fun in authentic ways that resonate with the community's spirit.Ready to experience the magic of fandom for yourself? Whether you're a Broadway enthusiast, fantasy fiction lover, or passionate about any form of entertainment, discover how connecting with fellow fans can transform your relationship with the stories you love.Recorded Tuesday, December 17th, 2024Host: Damian Bazadona, CEO & Founder, SituationGuest:  Melissa Anelli, CEO & Founder, Mischief ManagementProducer: Peter Yagecic, Innovation Advisor, Situation

Jonathan Linden, Co-president of Round Room Live, takes listeners behind the scenes of the Formula 1 Exhibition – a groundbreaking immersive experience bringing the high-octane world of F1 racing to fans worldwide.What happens when one of the world's most exclusive sports creates an exhibition accessible to everyone? Linden reveals how his company recognized a crucial gap in the F1 fan experience. With Grand Prix events scattered across the globe and only 24 race weekends per year, millions of passionate fans have limited opportunities to engage directly with the sport they love.The F1 Exhibition solves this challenge through meticulous attention to detail, showcasing actual F1 cars, interactive elements, and recently added race simulators that give visitors a taste of just how challenging these vehicles are to drive. "They sort of think it's going to be like a video game and it's extremely challenging," Linden explains, highlighting how the exhibition balances educational content with immersive experiences that capture the essence of being trackside.Netflix's "Drive to Survive" series emerges as a key inflection point in F1's growth story, particularly in North America. The documentary humanized the sport by introducing viewers to the personalities behind the helmets, transforming what many saw as just cars racing around tracks into compelling human drama.Most exciting is the upcoming Las Vegas installation opening in spring 2025, which will be housed in the Grand Prix Plaza paddock building where the actual race takes place – creating an unprecedented connection between exhibition and competition venue. Don't miss this fascinating exploration of how modern fandom is evolving through immersive experiences that bring exclusive worlds within reach of every fan.Recorded Tuesday, November 26th, 2024Host: Damian Bazadona, CEO & Founder, SituationGuest:  Jonathan Linden, Co-President, Round Room Live, Producer of F1 The ExhibitionProducer: Peter Yagecic, Innovation Advisor, Situation

When the New Orleans Pelicans take the court at Smoothie King Center, they're not just playing basketball – they're celebrating the soul of a city renowned for its distinctive culture, resilience, and community spirit. This captivating conversation with Mel Barry, Senior Director of Brand Marketing for the Pelicans, reveals how the organization has masterfully woven the essence of New Orleans into every aspect of their brand."If you love New Orleans, it'll love you back," Barry shares. This philosophy guides how the team approaches fan engagement across an increasingly complex ecosystem of touchpoints – from the in-arena experience to broadcast partnerships, social media, merchandise, and community initiatives.What sets the Pelicans' approach apart is their deep understanding of audience segmentation. They recognize that different fans are motivated by different experiences: some seek premium all-inclusive packages, others respond to themed nights or giveaways, while community groups connect through specially designed experiences like Veterans Appreciation Night. This nuanced understanding allows the marketing team to craft personalized journeys that resonate with diverse fan segments.Technology plays a crucial role in this strategy, enabling the team to conduct sophisticated A/B testing across platforms, build comprehensive fan profiles, and deliver increasingly personalized communication. Yet Barry emphasizes that the human element remains paramount – particularly in how the organization supports players' personal brands and community initiatives.Perhaps most compelling is Barry's description of those magical moments when everything aligns – when 20,000 fans rise to their feet in unison, creating an electric atmosphere that transcends the game itself. Even in defeat, as when fans gave the team a standing ovation after a playoff elimination, these shared experiences forge powerful emotional connections that keep fans coming back season after season.Ready to experience the unique blend of basketball and New Orleans culture? Join the Pelicans faithful and discover why this team has captured the heart and soul of one of America's most distinctive cities.Recorded Tuesday, November 12th, 2024Host: Damian Bazadona, CEO & Founder, SituationGuest:  Mel Barry, Senior Director of Brand Marketing, New Orleans PelicansProducer: Peter Yagecic, Innovation Advisor, Situation

The relationship between artists and fans has undergone a dramatic transformation in recent years, and no one understands this evolution better than John Loken, EVP at The Recording Academy. In this captivating episode of Fandom Unpacked, we dive deep into how modern musicians are building authentic connections with their audiences in ways previously unimaginable.Gone are the days when performers were untouchable deities separated from their admirers. Today's most successful artists embrace vulnerability and transparency, using social media not just as a promotional tool but as a platform for genuine conversation. John and host Damian Bazadona share fascinating examples of this shift, from Travis Scott publicly denouncing VIP ticket holders at his own concert to Lana Del Rey stopping mid-show to interact personally with individual fans. These moments aren't just spontaneous gestures—they represent a fundamental reimagining of the artist-fan relationship.The Recording Academy and its GRAMMY Awards occupy a unique position in this new landscape. As John explains, unlike fan-voted awards, the Grammys reflect the choices of roughly 13,000 music professionals, creating an interesting dynamic where they must simultaneously engage with both industry insiders and passionate fan communities. When nominations are announced, marketers must carefully navigate the expectations of different artist fandoms, knowing that for every celebrated winner, seven other artists and their devoted followers will face disappointment.John also describes how organizations can sustain engagement beyond once-a-year award shows. By shifting narratives toward advocacy work in areas like artificial intelligence regulation and creator rights, The Recording Academy transforms casual followers into dedicated supporters invested in the music industry's future. This approach recognizes that today's fans want more than just entertainment—they seek meaningful connections with the artists and institutions they support.Ready to understand how fandom is reshaping music and entertainment? Join us for this revealing conversation that will forever change how you think about your favorite artists and the passionate communities that surround them.Recorded Tuesday, October 22nd, 2024Host: Damian Bazadona, CEO & Founder, SituationGuest:  John Loken, EVP of Marketing, The Recording AcademyProducer: Peter Yagecic, Innovation Advisor, Situation