How female-led teams are reshaping real estate culture

In this episode of the REB Podcast, deputy editor Emilie Lauer sits down with URBAN X co-founder Steph Kong to explore how their predominantly female workforce is shaping culture, leadership, and performance in real estate. Kong shares how URBAN X evolved into a business with 80 per cent female leadership and a workforce that is 90 per cent women – not through deliberate strategy, but through the nature of roles focused on compliance, process, and communication. The discussion explores how a strong culture, built on clear values, accountability, and constant communication, has helped the business scale while maintaining a high-performing team. Kong explains why creating an ownership mindset – supported by clear key performance indicators, structured feedback, and strong onboarding – is essential for developing future leaders and retaining talent. The episode also examines the cultural challenges that still exist across the real estate sector, including toxic workplaces and ego-driven environments that can drive burnout and push talented professionals away from the industry. Kong argues that emotional intelligence, transparency, and proactive communication are powerful leadership tools, particularly in high-performing teams where conflict and feedback are inevitable. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.