EPISODE · Jul 28, 2025 · 29 MIN
How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6
from Blush and Bloom · host Asele
#WomensHealth #FertilityCare #FemTechIn this episode, we sit down with Yesica Méndez, global FemTech leader, fertility entrepreneur, and co-founder of WeFIV. With over 20 years of experience in healthcare innovation and assisted reproductive tech, Yesica shares deep insights into the realities of fertility care.We talk about the biggest IVF misconceptions, the rise of egg freezing, and why fertility education must start earlier. She also opens up about mentoring women, building FemTech in Latin America, and the need for ethics and empathy in digital health tools.If you're navigating fertility decisions or building in women's health, this conversation brings clarity and context to a complex topic.🎧 Like, share, and subscribe if this resonates with you.Chapters:🎙️ 00:00 – Intro👋 00:14 – Meet Yesica🎯 01:01 – Connecting FemTech and fertility💬 02:40 – Mentoring and pitching challenges🧬 03:31 – Entering the fertility space🏥 04:24 – Starting WeFIV🌍 05:43 – FemTech in Latin America🧠 06:38 – Changing conversations❌ 07:24 – IVF misconceptions📆 08:26 – Fertility timelines💡 09:12 – Talking about egg donation👩🏽💼 10:05 – Leading in women's health📉 11:23 – Investor blind spots⚖️ 14:42 – Innovation vs. ethics📱 17:25 – Empowering patients with data👥 18:56 – Who WeFIV serves📉 20:13 – Fewer babies, bigger costs🧘🏽♀️ 22:01 – Leadership lessons🧑🏽⚕️ 23:00 – Advice for women🔄 23:58 – Pacing and burnout🎓 24:58 – Advice to young builders🔗 26:10 – Where to find YesicaThis podcast is about honest conversations, real stories, and practical insights to help women and allies make empowered decisions.💬 What’s one thing you wish you knew earlier about fertility care? Comment below.🔔 Subscribe and turn on notifications so you never miss an episode.📌 Show Notes:Read the full blog postConnect:Yesica MéndezGigi (Host)Explore:WeFIVFemTech LATAMFemTech Across BordersMore from Asele:WebsiteAsele AppJoin WhatsApp CommunityInstagramLinkedInSpotifyYouTube Playlist
What this episode covers
#WomensHealth #FertilityCare #FemTechIn this episode, we sit down with Yesica Méndez, global FemTech leader, fertility entrepreneur, and co-founder of WeFIV. With over 20 years of experience in healthcare innovation and assisted reproductive tech, Yesica shares deep insights into the realities of fertility care.We talk about the biggest IVF misconceptions, the rise of egg freezing, and why fertility education must start earlier. She also opens up about mentoring women, building FemTech in Latin America, and the need for ethics and empathy in digital health tools.If you're navigating fertility decisions or building in women's health, this conversation brings clarity and context to a complex topic.🎧 Like, share, and subscribe if this resonates with you.Chapters:🎙️ 00:00 – Intro👋 00:14 – Meet Yesica🎯 01:01 – Connecting FemTech and fertility💬 02:40 – Mentoring and pitching challenges🧬 03:31 – Entering the fertility space🏥 04:24 – Starting WeFIV🌍 05:43 – FemTech in Latin America🧠 06:38 – Changing conversations❌ 07:24 – IVF misconceptions📆 08:26 – Fertility timelines💡 09:12 – Talking about egg donation👩🏽💼 10:05 – Leading in women's health📉 11:23 – Investor blind spots⚖️ 14:42 – Innovation vs. ethics📱 17:25 – Empowering patients with data👥 18:56 – Who WeFIV serves📉 20:13 – Fewer babies, bigger costs🧘🏽♀️ 22:01 – Leadership lessons🧑🏽⚕️ 23:00 – Advice for women🔄 23:58 – Pacing and burnout🎓 24:58 – Advice to young builders🔗 26:10 – Where to find YesicaThis podcast is about honest conversations, real stories, and practical insights to help women and allies make empowered decisions.💬 What’s one thing you wish you knew earlier about fertility care? Comment below.🔔 Subscribe and turn on notifications so you never miss an episode.📌 Show Notes:Read the full blog postConnect:Yesica MéndezGigi (Host)Explore:WeFIVFemTech LATAMFemTech Across BordersMore from Asele:WebsiteAsele AppJoin WhatsApp CommunityInstagramLinkedInSpotifyYouTube Playlist
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How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6
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