How Figma Scales Freemium to Enterprise

“In this world of AI, there’s going to be more software, not less — and design and craft will matter more than ever,” Figma CFO Praveer Melwani says. On this episode of the Bloomberg Intelligence Tech Disruptors podcast hosted by BI technology analyst Anurag Rana, Melwani adds that Figma is a web-native, multiplayer platform for moving from idea to design to developer handoff, noting it complements rather than replaces Adobe. Melwani outlines the freemium-to-enterprise model and bundled seats (Viewer, Collab, Dev, Full). The discussion spans core Design, FigJam, Dev Mode and new Figma Make, plus integrations of third-party AI tools using model context protocol (MCP). Melwani also covers recent pricing and packaging changes, as well as how AI alters costs, usage and expectations.