How Finding Your Why Can Make or Break Your Practice

Knowing why you do what you do is vital to enhance your practice’s culture, boost employee engagement, and deliver outstanding patient care.As thought leader Simon Sinek says in his best-selling book Start With Why, “People don’t buy what you do, they buy why you do it. When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. We are drawn to leaders and organizations that are good at communicating what they believe.”In this episode of the DrMarketingTips podcast, you’ll hear a recap of a two-day Finding Your Why training session Corey and Susan gave to the leadership and management team at a large, multi-location medical practice.