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How Free People is Utilizing Customer-Declared Data to Personalize CX episode artwork

Sep 25, 2023 10 min

How Free People is Utilizing Customer-Declared Data to Personalize CX

from Total Retail Talks Hosted by Joe Keenan

In episode 420 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erin Malone, director of digital strategy at Free People, a bohemian women's apparel and lifestyle retailer, part of the Urban Outfitters portfolio of brands. Malone provides an overview of the brand and her role (0:50), how Free People is optimizing the online shopping experience (2:30),…

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How Free People is Utilizing Customer-Declared Data to Personalize CX

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This episode was published on September 25, 2023.

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