How Freight Brokers Find Customers | Episode 348

Most new freight brokers don’t fail because they can’t sell. They fail because they work the wrong process, so we break down a practical way to separate lead generation from prospecting, make more effective cold calls, and focus on the activity that actually creates momentum.We also cover the real math behind cold calling, what makes a shipper worth pursuing, why quality matters more than volume, and how to build better lead lists using niche thinking, sales tools, directories, and AI as a starting point. Support Our Sponsors:Togo: Click HereOperFi: Click HereQuikSkope - Get a Free Trial: Click HereDAT One - Brokers & Carriers: Click Here to get 10% off your first year!DAT Outgo Factoring for Carriers: Click HereAscendTMS: Click Here and use promo code RA-freight360! to get AscendTMS FREE for 90 days!Recommended Products: Click HereFreight Broker Basics Course: Click HereJoin Our Facebook Group: Click HereCheck out all of our content online: Click Here