How GAME Doubled their Website Sales with One Change

In this podcast, I’m going to talk about a time when I first started in the web design industry, back in the late 1990s-early 2000s.  My first “proper” job was as the web designer for GAME. When I worked at GAME originally, it was called Electronics Boutique. The company then bought the Irish company GAME, which had a very different customer profile.  It wanted to keep the brand separate initially, meaning there were two different websites. GAME then made a decision to differentiate the design of these two websites that absolutely crippled the GAME site's online sales.  This mistake is one that countless business owners and indeed web designers also make regularly. In this episode, I'm going to talk about that mistake, and how GAME went on to fix it and DOUBLE its website sales.  If you’re considering a new website design, please listen to this podcast first.   Watch the video on YouTube: https://www.youtube.com/watch?v=ljWdHo9prR8 About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.