How Gemist is Disrupting Jewelry Shopping

For Madeline Fraser, shopping for an engagement ring was overwhelming. She knew she wanted something unique and customized, but also sustainably sourced and easy to buy. This ended up being a tall order. She ended up having to custom design her ring at a small shop -- a process that took several weeks. Many shoppers have the same desires as Madeline but don't have the access or the funds for custom jewelry. That's why she founded Gemist, a direct-to-consumer DTC brand designed to disrupt online jewelry shopping, customization and try-on experiences. During this episode Retail Remix, we go inside the Gemist business, including:The typical challenges Gemist's business model tries to solve;How Gemist uses audience input and even one-to-one conversations to drive innovation; andHow the business has evolved and scaled during the pandemic.