How General Mills is Using Its Loyalty Program to Create Mutual Value

To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.   KC Glaser, Senior Manager of Brand Experience – Loyalty & Rewards, embarked on a journey with his team and Fetch Rewards to launch the Good Rewards Loyalty Program. During this episode of Retail Remix, he digs into the journey and shares how General Mills is:  Meeting customer needs with personalized and digital-first experiences;  Rewarding shoppers using helpful and relevant incentives; and Make it easy (and fun) for consumers to save on groceries across all channels.   RELATED LINKS Learn more about the General Mills loyalty program Learn more about Fetch Rewards Read the Fetch blog post  See the official press release