EPISODE · Jun 8, 2023 · 41 MIN
How Gong Optimizes the Front-Office with Artificial Intelligence
from Tech Disruptors · host Bloomberg
In a conversation with Bloomberg Intelligence senior technology analyst Anurag Rana, Gong co-founder and CEO Amit Bendov discusses the broader reaches of AI for enterprises and how Gong is leveraging this technology to make its customer-relationship management (CRM) product mission-critical for even the largest companies in the sector. The effectiveness of a CRM system is dependent upon its data input. Yet CRM systems generally contain only about 1% of total client interactions. Bendov says this is a key reason why Gong’s use of AI not only enhances CRM, but also reduces the clerical work for sales teams, which allows them to return to helping customers.
What this episode covers
In a conversation with Bloomberg Intelligence senior technology analyst Anurag Rana, Gong co-founder and CEO Amit Bendov discusses the broader reaches of AI for enterprises and how Gong is leveraging this technology to make its customer-relationship management (CRM) product mission-critical for even the largest companies in the sector. The effectiveness of a CRM system is dependent upon its data input. Yet CRM systems generally contain only about 1% of total client interactions. Bendov says this is a key reason why Gong’s use of AI not only enhances CRM, but also reduces the clerical work for sales teams, which allows them to return to helping customers.
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How Gong Optimizes the Front-Office with Artificial Intelligence
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