How Google Reviews and SEO Helped Scale Ascend Property Management to 1,800 Units

In this episode of Unfiltered, host Dylan Scroggins and co-host Matt Speer interview Nik Boone, CEO of Ascend Real Estate and Property Management. They discuss Nik's journey from a young real estate agent to managing 1800 units, the growth of his company, and the challenges of property management in California. Nik shares insights on marketing strategies, the importance of Google reviews, and the impact of AI on the industry. The conversation also touches on personal growth through the challenges of property management and the evolving trends in the real estate market. Links Nik on LinkedIn - https://www.linkedin.com/in/nik-boone-8a212048/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Ascend Real Estate 01:56 The Journey of Nick Boone 03:51 Building Ascend Real Estate 09:16 Growth Strategies and Market Needs 12:16 The Power of Reviews and SEO 19:09 Navigating the Future of Property Management 21:28 Understanding Churn Rates in Property Management 22:08 Navigating Regulations in Property Management 24:24 The Reality of Lawsuits in Property Management 26:23 Trends in Property Management: Embracing Technology 29:25 Personal Growth Through Property Management Challenges Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.