EPISODE · Jun 6, 2023 · 15 MIN
How Grey Goose uses price to signal superior quality
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved through premium factors such as price, design, serve, and provenance, as well as creating a positive sentiment around a product being marketed.
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How Grey Goose uses price to signal superior quality
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This episode was published on June 6, 2023.
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