EPISODE · Dec 12, 2022 · 13 MIN
How Häagen-Dazs used foreign branding to create a premium image
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
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How Häagen-Dazs used foreign branding to create a premium image
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This episode was published on December 12, 2022.
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