How Hack The Box Is Elevating Partners With Brand Equity

Lisa Pettograsso, Director, Channel Sales at Hack The Box sits down with host Katie Bavoso to discuss what solution providers need to grow their businesses in the highly competitive market of cybersecurity and upskilling, and explains what HTB is doing to accelerate that climb to the top for its partners. Pettograsso says not only can the gamified solutions from Hack The Box be sold independently or bolted on to other offerings, but the team at HTB works directly with partners to bring them deals and introduce them to new opportunities. In this episode of Partner POV, Pettograsso tells the story of how customer Verizon came to Hack The Box in need of a specific solution and the HTB team immediately connected the carrier company with channel partner SHI knowing the partnership would lead to the outcome Verizon was looking for with a quick turnaround time. Plus, the HTB sales leader breaks down the new global partner program from Hack The Box and what opportunities and benefits new partners can expect when they join. A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrends If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected] For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com Connect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell. Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.