How Halloween candy can teach marketers about choice, memory, and reward

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.

Episode metadata supplied by the publisher feed · Published Oct 29, 2025

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How Halloween candy can teach marketers about choice, memory, and reward

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This episode is 33 minutes long.

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This episode was published on October 29, 2025.

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