How has Dry January changed the beverage industry with Sharelle Klaus of DRY Botanical Bubbly

Dry January and Sober October are two of the biggest months for the beverage industry. Each year, thousands of shoppers utilize these months to cut back on their alcohol intake - which, in turn, has created a need for more versatile and exciting non-alcoholic drinks. This week on Beyond the Shelf, we spoke with the Founder & CEO of DRY Botanical Bubbly, Sharelle Klaus. She shared with us how her brand is helping to change the way we think about alcohol by creating exciting and fun non-alcoholic drinks. She also gave us some insight into how DRY Botanical Bubbly has shifted focus over the last few years, and how they have managed to stay true to their original mission.