How He Built a ₹1,000Cr Brand Without Falling Into the Overfunding Trap | Sidhant Keshwani | Libas | FOWR27 | Ragini Varma

In this episode of Fynd Out With Ragini, we sit down with Sidhant Keshwani, Founder & CEO of Libas, to break down the exact systems behind the only Indian wear brand that has held the #1 spot on Myntra every single month for a decade — without dropping to #2 once.This isn't a founder origin story. It's an operator's blueprint. Sidhant built Libas to ₹1,000Cr bootstrapped, with a team of 20 people for the first five years, by engineering speed into every single process — from design to dispatch to returns. He reveals the proprietary system that tells him within 48 hours whether a product will sell, the dark store model he's building to crack quick commerce for fashion, and why he believes any brand not on quick commerce within two years will fail. If you run a brand, manage a supply chain, or are building anything in Indian retail, this episode is the closest thing to a masterclass you'll find.What Operators Will Take Away:- How Libas identifies a winning product in 48 hours while the industry takes 20 days — and how that single system drives every reorder decision.- Why Sidhant still personally interviews every hire across a 500+ person team, and the one thing he's actually testing for.- The exact marketplace-to-retail-to-stores sequencing Libas followed — and why the order matters more than the strategy.- How targeting 18–30 year olds exclusively unlocked the 40+ consumer without a single rupee spent on them.- The dark store model Libas is building right now to solve the one problem that makes quick commerce structurally impossible for most fashion brands.- Why a 45% return rate doesn't hurt Libas — and the refurbishment system that makes that possible.- The only reason Sidhant believes a brand should ever raise capital — and why he waited 10 years to do it.Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India.Time Stamps:(00:00) Precap(01:23) Midas Touch of Libas(02:00) Father-Son Duo(03:19) When To Raise Funds(05:29) Qualities Sidhant Looks For When Hiring(06:21) Why Indian Wear and Not Ethnic Wear(08:15) Zara of Indian Wear(11:40) Repeat Rate of Libas(12:31) Designing for Indians(14:09) Competing with Locals(17:58) Being #1 on Myntra(19:53) Handling Returns(21:23) Scammers Sending Fake Products(22:56) Launching the First Store(24:16) Metric Sidhant Measures Every Day(26:24) Ensuring Less Wastage(27:43) Big Bet on Quick Commerce(31:54) Can AI Understand Indian Crafts(33:01) Indian Retailers Adopting AI(33:33) Managing Size Mismatch(34:54) 3 Top Learnings from Libas(36:36) Celebrity vs Influencer-Led Content(37:14) Global Factors Affecting Fashion Businesses(39:47) Rapid Fire with Sidhant(42:31) IPO for Libas(42:45) What if Zara Launches Indian Wear(43:11) Making Indian Wear Cool Again(43:48) Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  Sidhant KeshwaniLinkedIn: https://www.linkedin.com/in/sidhant-keshwani-643a50b2/ Instagram: https://www.instagram.com/sidhantkeshwani/ LibasWebsite: https://www.libas.in/ LinkedIn: https://www.linkedin.com/company/libasindia/ Instagram: https://www.instagram.com/libasindia/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/