How He Built a $2.1B Media Empire & Retired in Baja episode artwork

EPISODE · Sep 1, 2026 · 51 MIN

How He Built a $2.1B Media Empire & Retired in Baja

from The Nick Fong Podcast · host Nick Fong

In this episode of The Nick Fong Podcast, Nick sits down with Larry Wilson—founder of Citadel Broadcasting, Country Radio Hall of Famer, and author of "Do What's Right: The $2 Billion Dollar Man."Recorded live on a boat off the coast of La Paz, Mexico, Larry shares key insights from his legendary career and life in Baja California Sur.Key Highlights in This Episode:• From Baseball to Law: Playing against MLB legend Jim Palmer and shifting careers.• Building Citadel Broadcasting: Buying bankrupt radio stations and bringing big-market strategies to middle America.• The $2.1 Billion Exit: How the historic deal with Ted Forstmann came together in less than a week.• Life in Mexico: Why Larry fell in love with La Paz, Los Cabos, and the warmth of the Mexican culture.• Business Ethics: Why treating employees like partners ("doing what's right") is the ultimate key to success.If you enjoyed this episode, please leave a 5-star rating and share it with a friend!

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How He Built a $2.1B Media Empire & Retired in Baja

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