How He Fully Booked His 2nd Moving Location in 90 Days | Ep 013 | The Heavy Lifting Podcast

He had zero jobs booked, two trucks, and a warehouse in a city he'd never operated in.You'll see exactly how Max Labarbera launched his second moving company location in Charleston, SC and ran those trucks nearly every day within 90 days, without Google Ads, without a big budget, and without a playbook handed to him.Max breaks down the full marketing mix he used to hit the ground running in a brand new market, how his Myrtle Beach operation generates 15 to 20 leads daily on $50 in Facebook ads, the hiring approach that keeps quality high as he scales, and why he still gets in the trucks himself at 27 with eight on the road.What you'll walk away with:-The postcard and billboard strategy Max used to build brand recognition in Charleston from week one-Why he matched his billboard creative exactly to his direct mail design and what that did for recall-How to build a realtor and mortgage broker referral network in a market where nobody knows your name-The Facebook ad setup generating 15 to 20 leads a day in Myrtle Beach on $50 spend-Why Max fires within the first 15 minutes if a hire isn't right and how that protects the whole team-How he handles the pressure of 100+ five-star reviews and what he does when something goes wrong-The eco-friendly tote program that separates him from every other mover on a local jobTimestamps00:00 Introduction00:53 The Origin Story, From 0 Trucks to a Full Fleet10:52 Building a Team That Holds the Standard21:56 Opening the 2nd Location, The Charleston PlaybookConnect with Max Labarberahttps://www.facebook.com/labarberamovers/https://www.instagram.com/labarberamovers/https://labarberamovers.com/Connect with Heavy Lifting Marketingheavyliftingmarketing.comhttps://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571If you run a moving company and you're thinking about your second market, this one is for you.