How He Went From Homeless To Making $12M/yr Painting Houses | Joel Mercado E538

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investJoel Mercado went from being homeless at 16 to building a painting business doing $12 million a year. In this episode, he breaks down why he believes the trades are one of the biggest opportunities of the next decade, how someone can start a painting company with very little money, and why residential painting can be one of the best places to begin.Joel also shares the exact fundamentals behind scaling: finding your first customers through door knocking, building a four-week backlog before starting production, knowing when to hire an admin and sales rep, and creating a business that can eventually operate without you doing every estimate or managing every job yourself.Joel is offering listeners a free business audit — a no-strings-attached discovery call to take a closer look at their business and uncover opportunities for growth.Connect with Rich on Instagram: @rich_somers