The Rich Somers Report

Most high-income earners assume a massive tax bill is simply the price of making more money. In this episode, David Sinclair breaks down how wealthy investors and entrepreneurs approach the tax code differently — from real estate professional status and short-term rentals to cost segregation, Section 179, heavy equipment, and foreign exchange strategies designed to create significant tax deductions.David also explains when advanced tax strategies actually begin to make sense, why buying an investment solely for the tax deduction can backfire, and how high earners should think about private jets, depreciation, net operating losses, Roth conversions, and building long-term generational wealth. If you’re making serious money and want to better understand how sophisticated investors think about taxes, investments, and keeping more of what they earn, this episode gives you a look inside that playbook.At this point in the year, the focus should be on what steps you can take to reduce how much you’ll have to pay in taxes for 2026.- Cut your tax bill by up to 80% or more with a Darmen Tax Plan for just $15k(Special for Rich’s audience; normally $25k)- If you already know you’re going to have taxable income of $1M or more, thenyou should consider the DFX investment vehicle:• Generates 10% target annual cash flow• Provides projected annualized returns > 19%• Delivers a 10-to-1 tax deduction in the year of investmentInvest $100k this year and get a $1M active income tax deduction on your2026 taxes, along with $10k targeted annual cash flow each year, and aprojected 19.75% annualized return over the 10-year hold period for theinvestment. Connect with Rich on Instagram: @rich_somers

In this episode, Rich sits down with Dr. Michelle Sands to break down the world of hormones, menopause, sexual health, peptides, and human performance. Michelle explains what actually happens during perimenopause, why women can begin experiencing hormonal symptoms years before menopause, and how testosterone, estrogen, progesterone, thyroid health, and lifestyle can impact everything from sleep and energy to body composition and sex drive.They also dive into hormone optimization for both men and women, erectile and sexual health, PT-141, HGH, NAD+, GLP-1s, weight loss, muscle preservation, and the growing longevity movement. Michelle shares her own transformation from endurance athlete to competitive bodybuilder in her 50s, why she believes muscle is one of the most important tools for longevity, and how properly combining lifestyle, nutrition, exercise, and hormone optimization can help people perform at a higher level.If you’re listening and thinking: "I know something is off with my hormones, but I have no idea where to start.” I’d recommend watching Michelle's Hormone Restoration Masterclass. She breaks down what’s actually happening during perimenopause and menopause, what symptoms can tell you, what to test, and what your options really are.And for women who already know they’re ready to take action and want to learn more about cleaner hormone replacement options, they can also check out Clean Hormones.Connect with Rich on Instagram: @rich_somers

Austin Medlin has collected over $9 million in high-ticket sales and has built his career around understanding what actually makes people buy. In this episode, Austin breaks down why higher-priced offers can sometimes be easier to sell, what separates elite closers from average salespeople, and why most objections should be handled before you ever reveal the price.We dive into his approach to handling objections around money, time, spouses, self-belief, and prospects wanting to “think about it.” Austin also explains how to build a hungry sales team, why B2B offers can be easier to close, the characteristics of top-performing closers, and why the best salespeople focus on earning trust instead of being liked. If you sell high-ticket products, run a sales team, or want to become a better closer, this episode is packed with practical sales psychology you can immediately apply.Connect with Rich on Instagram: @rich_somers

Rich Somers sits down with Chuy Rivas to unpack one of the wildest comeback stories on the podcast. Chuy was born into a brothel in Mexico, adopted and brought to the United States, expelled from school, and homeless at 16. Years later, becoming a father changed the direction of his life and pushed him into the insurance industry, where he went from having no book of business to building a multimillion-dollar insurance and financial company.Chuy also breaks down what most people misunderstand about insurance, including how claims actually get paid, why commercial property owners should understand public adjusters, who needs an umbrella policy, and the differences between term and whole life insurance. He also explains the principle that built his business: take care of your clients, refuse to cut corners, and play the long game.If you’re tired of living below your potential...If you’ve ever felt like life counted you out...Or if you’re ready to protect your family while building wealth...Follow Chuy on every platform @Chuboo24Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investRich Somers sits down with dating coach Kavita to break down the biggest mistakes successful men make when it comes to dating, attraction, and relationships. They discuss why men often approach dating with the wrong mindset, how “nice guy syndrome” can actually push women away, why putting a woman on a pedestal kills attraction, and how to approach women confidently without coming across as creepy.Kavita also explains why women can lose interest once a man stops prioritizing the habits and ambitions that originally made him attractive, why successful men still struggle to find the right partner, and how dating apps, texting, first dates, age gaps, and modern dating culture have changed the game. Whether you're recently single or struggling to meet the right woman, this conversation breaks down how to build better relationships without losing yourself in the process.Connect with Rich on Instagram: @rich_somers

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/investRich Somers sits down with Evan Rugan to unpack how he accessed $1.5M in 0% business funding without relying on tax returns, and what most entrepreneurs get wrong about securing capital. Evan breaks down how entity structure, credit profile, and strategic timing can dramatically impact the funding options available to a business.They also explore what banks actually look for when deciding who to fund, why personal credit can carry more weight than income in the early stages, and how strong operators use borrowed capital to create leverage rather than cover mistakes. It’s a practical look at how founders can approach funding with more flexibility, control, and long-term opportunity.If you’re serious about funding, this is your next move.Inside the Let’s Get Funded Inner Circle!You’ll learn how real approvals happen, what lenders actually look at, and you’ll receive a FREE LexisNexis report — all for $97.Connect with Rich on Instagram: @rich_somers

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investJoel Mercado went from being homeless at 16 to building a painting business doing $12 million a year. In this episode, he breaks down why he believes the trades are one of the biggest opportunities of the next decade, how someone can start a painting company with very little money, and why residential painting can be one of the best places to begin.Joel also shares the exact fundamentals behind scaling: finding your first customers through door knocking, building a four-week backlog before starting production, knowing when to hire an admin and sales rep, and creating a business that can eventually operate without you doing every estimate or managing every job yourself.Joel is offering listeners a free business audit — a no-strings-attached discovery call to take a closer look at their business and uncover opportunities for growth.Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investIn this episode, Rich Somers sits down with Dr. Nathan Bryan, a nitric oxide scientist, to break down why this molecule plays such an important role in blood flow, energy, brain function, and longevity. Dr. Bryan explains his perspective on how declining nitric oxide production may contribute to brain fog, high blood pressure, erectile dysfunction, and other age-related health problems, while sharing ways people can support healthy nitric oxide production.They also dive into sleep, mouth breathing, nasal breathing, exercise, fasting, diet, NAD+, NMN, and the everyday habits that may be affecting your energy and performance. Dr. Bryan shares the routines he personally uses, why he believes blood flow is foundational to feeling and performing your best, and what people should understand about optimizing their health as they get older.Use code RICH at www.n1o1.com for 10% off our nitric oxide products.  Connect with Rich on Instagram: @rich_somers

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/investIn this episode, Rich Somers sits down with Tim Yu to break down the world of real estate wholesaling and why he believes it’s one of the fastest ways to generate active income in real estate. Tim explains exactly how the wholesaling model works, how his team finds motivated sellers, and how they’ve replaced expensive marketing channels with cold email—sending roughly 22,000 emails for around $200 per month and turning those opportunities into $30,000–$50,000 in assignment fees.Tim also shares the harder side of his journey, including building the business while still serving in the Army and accumulating more than $100,000 in credit card debt after spending heavily on marketing. He walks through how he and his partner recovered, the mistakes new wholesalers make, how to find and sell deals, and what separates the people making a few deals from those building a real wholesaling business.Want to learn how to use cold email for yourself?Here is a free course on how anyone can get startedhttps://reinbox.org/richsomers.Connect with Rich on Instagram: @rich_somers

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Adley Kinsman to break down how she went from bankruptcy to building a $10 million-per-year business through content and social media. Adley shares how she went from appearing on *The Voice* and signing away the commercial rights to her own name to eventually going all-in on video, producing up to 18 videos a day and generating billions of views across social media.Adley explains what she’s learned from more than 76 billion views about capturing attention, keeping viewers watching, and turning content into an actual business. She and Rich dive into hooks, retention, why entertainment beats education on social media, building a personal brand, monetizing attention, and how one of Adley’s videos eventually caught the attention of MrBeast and his team.Join Adley's 5 day challenge that doubles people’s views in 5 days or lesshttps://viralish.com/challenge/ (5 day challenge)Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investIn this episode Rich Somers sits down with Dave Allred, founder of Axia Partners, to break down why he believes RV parks are one of the most attractive real estate opportunities right now. Dave explains how his team finds large destination RV parks, converts transient guests into seasonal renters, expands the number of sites, adds amenities, and uses seller financing to create stronger cash flow. They also discuss why Dave shifted his focus from multifamily, what makes a great RV park acquisition, the importance of strong on-site management, and the potential tax advantages of the asset class.Dave also shares his personal journey from growing up in a low-income household to building a large real estate portfolio and creating financial freedom for his family. He talks about overcoming scarcity and limiting beliefs, teaching his kids to build passive income and own assets, and why protecting the downside is one of the most important principles in investing. Rich and Dave unpack what new investors need to know before entering the RV park business and why strong operations, cash flow, tax efficiency, and long-term appreciation can make the asset class so compelling.Get Dave’s free Lifestyle Freedom Toolkit at https://www.daveallred.com/Interested in investing with Dave and Axia Partners? Learn more about their investment philosophy and current opportunities at AxiaPartners.com.You can also connect with Dave on Instagram: https://www.instagram.com/daveallred/Connect with Rich on Instagram: @rich_somers

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Dr. Stephen Cabral to talk about how to optimize your health, uncover the root causes behind low energy and hormone imbalances, and take a more personalized approach to longevity. Dr. Cabral breaks down the importance of regular blood work and functional lab testing, why testosterone can decline earlier than expected, and how factors like sleep, stress, inflammation, nutrient deficiencies, gut health, and environmental toxicities can affect the way you feel and perform.They also dive into the fundamentals that can make the biggest difference for living a longer, healthier life—from cardiovascular fitness and the Norwegian 4x4 protocol to improving sleep, caffeine and supplementation, morning routines, and managing your nervous system. Dr. Cabral shares his own journey from years of chronic health problems to rebuilding his health, the mindset shifts that helped him along the way, and the philosophy behind his new book, The End of All Disease: understanding your unique biological blueprint and consistently doing the basics that move you toward better health.To get Dr. Stephen Cabral’s new bookPersonomics: The End of All DiseaseGo to StephenCabral.com/richTo apply for 1-on-1 health coaching & at-home lab testing go to StephenCabral.com/coachingConnect with Rich on Instagram: @rich_somers

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich sits down with Rocky Zapata, an entrepreneur who went from having negative $67 in his bank account to building businesses that generate more than $6 million per year. Rocky reveals how he identified an overlooked need for bilingual safety training, turned it into a thriving consulting company with 31 employees, and built a recognizable brand almost entirely through relationships and word of mouth.Rocky also breaks down the discipline required to overcome failure, the importance of finding a business people genuinely need, and how to know when it is time to walk away from an idea that is not working. He and Rich discuss managing cash flow, hiring and empowering great employees, removing yourself as the bottleneck, developing an unshakable mindset, and why continued growth and purpose are essential to building both a successful business and a fulfilling life.Connect with Rich on Instagram: @rich_somers

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/investIn today’s episode Rich sits down with Jed Snyder, a former nuclear power plant engineer and options trader who made the unexpected decision to purchase the hockey team he once played for. Jed shares how a casual conversation turned into buying the team just three weeks later, why he eventually purchased its arena, and how he transformed a traditionally unprofitable ice rink into a growing community-driven business.They break down the economics of owning a hockey team, the multiple revenue streams behind operating an arena, and why creating an unforgettable live experience is essential for keeping fans coming back. Jed also explains how the team rebuilt its relationship with the local community, reached nationals every season, won a championship, and created a business that extends far beyond selling tickets.Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investRich Somers sits down with Barry Hartman to talk about how he went from working as a broke janitor and pursuing a professional snowboarding career to building a junk-removal company generating more than $7 million a year. Barry shares how he started with a single pickup truck, the business fundamentals he learned along the way, and why junk removal can become an incredibly profitable home-services business when supported by strong marketing, systems and the right team.They break down residential versus commercial customers, Google advertising, recurring revenue, pricing jobs by weight and the profit margins operators can expect as they scale. Barry also discusses expanding into used-clothing resale, building a coaching program, attracting private-equity interest and using an AI phone agent to respond to customers within minutes—while revealing the biggest mistakes new operators make and the first responsibilities entrepreneurs should delegate to grow beyond the truck.Follow Barry on Instagram @barryhartman.He puts out daily content on how to scale your business while building a lifestyle you actually love — so you don’t have to grind for a payday years down the road and miss the life and opportunities that are right in front of you.Connect with Rich on Instagram: @rich_somers

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Kim Rogers to talk about her personal battle with chronic illness, parasites, mould and Lyme disease, and how nearly losing her life inspired her to become known online as the “Worm Queen.” Kim explains the different ways people may be exposed to parasites through food, water and travel, while sharing her perspective on cleansing, gut health, testing and becoming a better advocate for your own health.They also explore how Kim turned her experience and healthcare background into RogersHood, a rapidly growing wellness brand selling thousands of cleansing kits every month. Kim discusses going viral on TikTok, educating customers about a taboo subject, navigating the challenges of building an online business and preparing to expand into major retailers. This episode brings together health, entrepreneurship, resilience and the story behind a highly unconventional multimillion-dollar business. Kim would love to giveaway a ParaFy Parasite Cleanse Kit too! Join her Affiliate Program here! Connect with Rich on Instagram: @rich_somers

Rich talks with Sujay Mehta, an experienced hotel investor who has built a portfolio approaching $200M across branded properties and independent boutique hotels. Sujay shares the decisions, systems, and operational strategies that helped him expand into multiple markets from the ground up.They unpack how branded hotels compare with boutique concepts, what hotel owners are really paying for through franchise agreements, and why property value is driven more by growing net operating income than nearby sales. Sujay reveals how overlooked revenue streams—including pet charges, resort-style fees, stronger pricing systems, and tighter management—can add millions to a hotel’s valuation.The discussion also explores the generational transition happening as longtime hotel owners begin exiting, the impact of stricter Airbnb regulations on traditional lodging demand, and the advantages investors gain by managing their own operations.For anyone interested in hotel investing, this episode offers a clear look at how successful operators create value, scale portfolios, and identify opportunities before the broader market catches on.Connect with Rich on Instagram: @rich_somers

Rich and guest Tony Stephan unpack how building a portfolio to 377 units entirely self-funded completely changes the playbook for real estate investors. They examine the major dividing line between residential properties, which remain tethered to traditional home valuations, and true commercial assets of five units or more that operate strictly on Net Operating Income.Tony shares the mechanics behind his growth model, covering how to manufacture equity, recycle cash through the BRRRR method, and snowball a single property into multiple acquisitions without outside investors. They also break down why buyers often overcomplicate deals, explaining how to streamline analysis and shift your mindset from finding excuses to walk away toward identifying the right signals to move forward.Grab Tony's best selling book for FREE: https://start.tonystephan.com/freebookorgSubscribe to his youtube: https://www.youtube.com/@tonystephanJoin Tony's mentorship program: https://tonystephan.com/Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down With Pace Morby to talk about how he built a real estate portfolio worth roughly $500 million using strategies such as subject-to deals, seller financing, and creative finance. Pace breaks down how he finds opportunities through agents, targets properties that have been sitting on the market, structures deals around existing mortgages, and uses seller financing to acquire everything from single-family homes to RV parks and large multifamily properties.Pace also shares how he builds companies by hiring experienced leaders, offering phantom equity and profit sharing, and creating teams that can operate without him. They discuss the future of wholesaling, how AI is changing businesses and jobs, the importance of surrounding yourself with high-level people, and why the entrepreneurs who succeed are focused on developing skills, relationships, and resources rather than chasing one quick deal.Connect with Rich on Instagram: @rich_somers

Follow Michael on Instagram: https://www.instagram.com/higherupwellness/?hl=en Michael Smoak - The Purpose Progression: Understanding Your "Why" OFFICIAL TOUR SITE: https://laylo.com/laylo-higheruptour/m/wpPOi3?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnvYFrJC1yMGEZLSVgGCRot1IlFVlHwo912nG-1QFhTllUFsaRIE8tXE83kjw_aem_BNfeNYu6wQRTWiTVjyZzSw&utm_id=97760_v0_s00_e0_tv3Rich sits down with Michael Smoak, entrepreneur, content creator, and host of the Higher Up Podcast, for a powerful conversation about resilience, consistency, and building an extraordinary life. Michael shares how he went from a full-time career in cybersecurity sales to generating over 60 million organic views per month, explaining why success isn't about secret strategies but about showing up every day, staying consistent through difficult seasons, and refusing to quit. He opens up about the lessons learned from growing a personal brand, overcoming self-doubt, and why mastering the "boring" fundamentals is what separates those who succeed from those who give up.The conversation takes a deeply personal turn as Michael reflects on the devastating loss of his father and how that experience completely reshaped his perspective on life, ambition, and time. Together, Rich and Michael discuss the urgency of pursuing your goals, the dangers of living for other people's opinions, and why embracing life's finite nature can become your greatest source of motivation. This episode is packed with practical wisdom and mindset shifts for anyone looking to take bigger risks, build lasting success, and make the most of the time they have.Connect with Rich on Instagram: @rich_somers

Rich sits down with Arian Nazari, better known as the "Smog King," to uncover how he turned one of California's most overlooked industries into a thriving business with 17 smog check locations. Arian breaks down how the smog check industry works, why it's a recession-resistant business, and the opportunities hiding in plain sight for entrepreneurs willing to master an unglamorous niche. He also shares how staying laser-focused on one business instead of chasing every new opportunity has been a key driver of his success.Throughout the conversation, Arian dives into the future of California's vehicle inspection industry, the impact of electric vehicles, government regulations, scaling multi-location operations, and the mindset required to build a long-term business empire. Whether you're an entrepreneur looking for your next opportunity or simply curious about the business behind an everyday service, this episode is packed with practical insights, business strategy, and lessons on building wealth by dominating a niche.Follow Arian on Instagram: https://www.instagram.com/smogking/ DM him “SMOG” to Work With Him 1-1Connect with Rich on Instagram: @rich_somers

Rich sits down with Patrick Henson, CEO and founder of Henson Services, for one of the most honest and eye-opening conversations yet. Patrick opens up about building a thriving towing, trucking, and service business while battling personal demons behind the scenes. From scaling a company in one of the toughest industries to confronting the mental and emotional challenges that nearly cost him everything, he shares the raw lessons that completely changed the way he approaches life, leadership, and business.Patrick also reveals his transformative experience with ibogaine therapy, discussing how it helped him overcome destructive patterns, sharpen his decision-making, and become a better husband, father, and entrepreneur. Whether you're a business owner navigating pressure, someone searching for personal growth, or simply looking for an inspiring story of resilience and redemption, this episode delivers powerful insights you won't want to miss.Connect with Rich on Instagram: @rich_somers

Rich sits down with Jay Roberts, CEO of Prosper Group, a Miami-based developer currently overseeing more than $3 billion in active real estate projects. Jay breaks down how high-end waterfront condo development really works, walking through the process from acquiring land all the way to selling out the building.They talk about why billionaires, founders, and major tech players are leaving California and relocating to South Florida, how Jay analyzes a $345 million project to target a 30% profit margin, and how pre-sale deposits allow developers to use buyer capital to help fund construction. They also get into why waterfront real estate continues to be one of the most resilient and appreciating asset classes in the world. If you want to see how serious capital actually moves through real estate, this episode is for you. Let’s get into it.Connect with Rich on Instagram: @rich_somers

Follow Ismael on Instagram: https://www.instagram.com/ismaelnuveceo/ Find his other links here: https://linktr.ee/ismaelvaldez23?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGntECSwYu12HuY5UAAgmGN5qqO8jicsJmpxE2tkra-8yo6VfN5Qr17Rl7vwCY_aem_8jcKEZQWBHTFA4YEkCwpGARich Somers sits down with Ismael Valdez to talk about building, scaling, and exiting home service companies at a massive level. After a $20M exit, a $100M exit, and now building another company valued well into the nine figures, Ismael breaks down what most contractors never get taught about growth.In this episode, they cover why most home service businesses stay stuck under $2M, how to build a team of A-players, why mastering one trade matters before expanding, and the importance of marketing, sales, operations, pay plans, and leadership when scaling a real company.Connect with Rich on Instagram: @rich_somers

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode, Rich sits down with Nico Molino to break down how high-income earners can use short-term rentals to dramatically reduce taxes while still building long-term wealth. Nico explains why Airbnb investing can outperform traditional real estate when done correctly, how bonus depreciation and cost segregation create massive tax savings, and the key differences between buying a property for tax benefits versus buying a property that is actually a great investment.The conversation also covers how Nico's team has analyzed hundreds of markets to identify the best Airbnb opportunities, what makes a market attractive, the importance of regulations, and the three drivers of Airbnb returns: cash flow, appreciation, and tax benefits. One of the biggest takeaways is that investors should never buy a short-term rental solely for the tax write-off. The best deals are properties that generate strong cash flow, appreciate over time, and provide significant tax advantages.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

In this special yacht workshop Rich breaks down how to scale your business without becoming the bottleneck. He explains why so many entrepreneurs stay trapped in their inbox, stuck in constant meetings, and buried in small tasks that keep them away from the highest-value work only they can do. Rich walks through how to audit your time, identify the work that actually moves the business forward, and start removing yourself from repetitive admin, follow-ups, invoices, permitting, scheduling, and day-to-day communication.He also shares practical ways to protect your calendar, batch communication, build simple systems, document processes with Loom, and delegate more effectively so your business can grow without needing your attention on every detail. If you’re trying to scale, get your time back, and operate more like a true business owner instead of an overworked operator, this workshop gives you a clear framework for creating more leverage, more freedom, and more focus.Connect with Rich on Instagram: @rich_somers

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFrom sleeping in a car to running a $60M brand in just two years—Alejandro Vela’s story doesn’t even sound real.In this episode, Rich sits down with Alejandro (El Barbas Hats) to break down how he went from failed restaurants, tow trucks, and street food hustles to building one of the fastest-scaling hat brands in the world. From selling at swap meets to collabs with Mexico’s biggest artists and $1.3M drops in minutes—this is the blueprint for turning nothing into everything.They cover:How eight failed businesses became the foundation for a $60M empireThe exact moment he went from homeless to unstoppableWhy hats became the ultimate scalable fashion productHow he used TikTok to test, market, and blow up his brandThe mindset shift that turned every failure into fuelIf you’ve ever felt like you were too far behind, this episode proves you’re one decision away from a whole new life.Let’s get it.Connect with Rich on Instagram: @rich_somers

Vita Bella Health Membership: https://vitabella.com/membership/Follow Phil Vella (CEO of Vita Bella Health) on IG: @phillyvzAccredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Phil Vella, CEO of Vita Bella Health, to talk about the future of health, hormones, peptides, GLP-1s, and the massive shift happening in human performance. Phil breaks down why testosterone can be the foundation for men’s health, how peptides and NAD+ are being used for energy, recovery, and longevity, and why weight-loss drugs like semaglutide and tirzepatide are only the beginning of what he calls the “biology boom.”They also dive into the dangers of chasing quick fixes, the risks of gray-market peptides, and why true health still comes back to discipline, muscle, nutrition, and building the right foundation. From anti-aging and hormone optimization to masculinity, leadership, and becoming a stronger man, this episode explores what the next era of health could look like and what people need to know before jumping in.Connect with Rich on Instagram: @rich_somers

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFormer San Diego Chargers linebacker Larry English joins Rich Somers for a powerful conversation on what it really takes to perform at your highest level—on the field, in business, and in life. From NFL locker room lessons to building a human performance company for high-achieving men, Larry breaks down why energy, clarity, hormones, nutrition, and discipline are the real cheat codes for success.This episode goes deep into testosterone, bloodwork, longevity, mental sharpness, and the routines that help entrepreneurs stop feeling drained and start operating like elite athletes. Larry also shares stories from his Chargers days, playing alongside legends like LaDainian Tomlinson, Philip Rivers, and Antonio Gates, while revealing how to build a body and mind that can keep winning long after the game ends.Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Brad Lea to break down why boutique hotels could become the next massive wealth play as Airbnb regulations tighten across the country. From building an 8-figure real estate portfolio after starting at 33 years old to using AI, influencers, and branding to transform rundown beachfront motels into luxury cash-flowing assets, Rich explains exactly how he’s building Summers Capital into a billion-dollar company.This episode dives into real estate investing, personal branding, private equity, AI automation, and the mindset required to reinvent your life. Rich shares how he went from air traffic controller to running one of the fastest-growing boutique hotel portfolios in the country, while revealing why the biggest risk in life might be never betting on yourself at all.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode, Rich sits down with Kassidy Warren to drop the 15 hard-earned rules that helped him escape the system, build real wealth, and design a life completely on his own terms. From cutting dead weight and rewiring his mindset to going all-in on boutique hotels, Rich breaks down how he turned frustration into freedom—and why clarity and conviction matter more than any spreadsheet.They dive into:The difference between “thinking” about success and living itThe #1 habit that helped him break free from mental autopilotWhy he stopped chasing traditional multifamily deals—and what he buys now insteadHow to use discomfort as a compass for growthThe underrated value of energy audits and environment shiftsThis one’s for anyone who feels stuck, knows they’re built for more, and just needs the roadmap. Let this be your wake-up call.Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFor anyone listening today, we created a special code REBUILD15 for 15% off your first order at https://medaleafarms.com/If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich sits down with William Oboyle for a powerful conversation on addiction, healing, cannabis, spirituality, and what it really means to rebuild the human body from the inside out. William shares his journey from 15 years of opiate addiction and homelessness to building Meta Leaf, investing in real estate, and launching Rebuild the Human — a wellness brand focused on hydrogen water, cannabinoids, peptides, frequency therapy, detox, red light, cold plunge, and holistic living.This episode dives deep into CBD, CBG, hemp, mushrooms, Texas cannabis laws, natural healing, energy, entrepreneurship, and the future of health and wellness. Hit play for a raw, eye-opening conversation packed with game, personal transformation, and a totally different way to think about your body, your health, and your purpose. Don’t forget to like, subscribe, and share this with someone ready to level up.Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Todd Robinson, a multifamily investor managing over $100M in assets, to break down what it really takes to build wealth in real estate. They dive into the three paths to getting started—hustle, expertise, or capital—and why, if you don’t have the first two, relentless effort becomes your biggest advantage. Todd shares how he scaled from small beginnings in 2018 while running a law practice, turning real estate into a vehicle for long-term, generational wealth.The conversation goes deeper into today’s market dynamics, from rising interest rates to cap rate shifts, and why multifamily remains one of the most resilient asset classes. They also unpack the massive generational wealth transfer happening right now, and how those willing to take calculated risks and bet on themselves stand to benefit the most. If you’re looking to understand where opportunity is actually heading—and how to position yourself to capitalize—this is one you don’t want to miss.Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich speaks with Cole Da Silva — a self-made entrepreneur who went from addiction, debt, and rock bottom to generating over $47M in online sales alongside his business partner, building one of the most well-known online coaching businesses in the space.They dive into personal responsibility, discipline, and what it actually takes to win in the online business world, along with the mindset shifts required to break old patterns, take control of your life, and build something meaningful that compounds over time.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich sits down live from one of their boutique properties in the Little Italy neighborhood of San Diego with Alex Johnson and Lauren Turpie from Somers Capital. They break down the shift away from large, traditional hotels toward “vibe-driven” boutique stays people actually want to share, and why that demand is accelerating as Airbnb loses its edge.They also go inside Somers Capital’s strategy as they acquire two more hotels along the California coast, bringing their total to eight under the Somers Collection brand. The team shares how they’re using AI across the business, from dynamic pricing systems making 100–200 daily adjustments to personalized AI concierges like “Brooklyn” that handle guest experiences, drive reviews, and increase revenue. They also touch on leveraging influencers, operational efficiencies, and what’s actually making these properties outperform.Join Investor Waitlist: www.somerscapital.com/invest Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investFrom broke in his 20s to retiring his parents and buying a boutique hotel—this is how you build generational wealth from the ground up.In this episode, Rich sits down with real estate investor and entrepreneur Blake Rocha, who’s built a $40M portfolio before turning 26. Blake opens up about growing up middle-class, moving back in with his parents to stack cash, and how he used Airbnb arbitrage, discipline, and relentless focus to buy his freedom.They cover:How Blake scaled from $0 to $40M in real estate by his mid-20sTurning family into business partners and retiring his parentsWhy mindset and consistency beat motivation every timeThe real reason men lose purpose—and how to get it backHis first boutique hotel deal in New York (and the dream that led to it)If you’ve ever wondered how to break free from average and start stacking assets that change your family tree, this episode is your blueprint.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFrom broke in his 20s to retiring his parents and buying a boutique hotel—this is how you build generational wealth from the ground up.In this episode, Rich sits down with real estate investor and entrepreneur Blake Rocha, who’s built a $40M portfolio before turning 26. Blake opens up about growing up middle-class, moving back in with his parents to stack cash, and how he used Airbnb arbitrage, discipline, and relentless focus to buy his freedom.They cover:How Blake scaled from $0 to $40M in real estate by his mid-20sTurning family into business partners and retiring his parentsWhy mindset and consistency beat motivation every timeThe real reason men lose purpose—and how to get it backHis first boutique hotel deal in New York (and the dream that led to it)If you’ve ever wondered how to break free from average and start stacking assets that change your family tree, this episode is your blueprint.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

Rich sits down with paid ads expert and CEO Lindsay Stockall, who’s helped businesses scale with an average 6x return on ad spend. She breaks down why most ads fail, how bad strategy burns both time and money, and what actually separates top-tier ad operators from everyone else.They dive into the real mechanics behind profitable ads — from building a full acquisition strategy before spending a dollar to optimizing funnels, targeting the right audience, and focusing on conversions over vanity metrics. If you’ve ever felt like ads “don’t work,” this conversation shows you what’s actually been missing.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somers

Connect with Kyle on Instagram: @theseybothteamRich sits down with Kyle Seyboth, founder and the man building a national ADU franchise, to break down why the ADU space might be one of the biggest real estate opportunities in the country over the next three years.They get into who the ADU is really built for, how to determine highest and best use on any lot, what the full A-to-Z build process looks like from permitting to certificate of occupancy, and why a 400 square foot investor special could be the most underrated cash flow play in real estate right now. If you've been sitting on a property with a big lot and wondering what to do with it, this one's for you. Let's get into it.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: ⁠⁠www.somerscapital.com/invest⁠⁠.Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: ⁠⁠www.hotelinvesting.com⁠⁠.If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at ⁠⁠www.the7figurecreator.com⁠⁠ and gain access to the strategies that will accelerate your growth. Connect with Rich on Instagram: @rich_somers

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investThe Airbnb gold rush is over—and boutique hotels are taking over.In this episode, Rich sits down with Michael Zuber (One Rental at a Time) to talk about the next big wave in real estate: boutique hotels. From regulations killing short-term rentals to 40 million baby boomers retiring and selling off mom-and-pop motels, Rich breaks down why this moment mirrors Airbnb’s early days—and how investors can capitalize on it.They cover:Why Airbnb supply is shrinking while hotel demand is boomingHow retiring boomers are creating a once-in-a-generation buying windowThe 3 rules for buying boutique hotels in any market cycleHow AI and design are redefining what “hospitality” looks likeThe exact steps to transition from short-term rentals to boutique hotelsIf you’ve been thinking about scaling beyond Airbnb or getting into hospitality, this episode gives you the full blueprint for what’s next.Let’s get into it.Connect with Michael on Instagram: @onerentalatatimeJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: ⁠www.somerscapital.com/invest⁠.Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: ⁠www.hotelinvesting.com⁠.If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at ⁠www.the7figurecreator.com⁠ and gain access to the strategies that will accelerate your growth.Connect with Rich on Instagram: @rich_somers

Rich sits down with Jason Haugen and Vince McCullam, founders of Black Jet Ventures, to talk about what it really looks like to build, grind through, and exit a nine-location RV dealership empire, and then pivot into something completely different.Jason opens up about losing $20 million in a single year, why Harvard Business Review once called the RV dealership the hardest business in America to run, and what finally pushed him to walk away from it all. From there, the conversation shifts into what they're building now — a data-driven marketing and growth firm tracking over 300 million people daily and 65 billion buying intentions — and why the right data is the unfair advantage most businesses don't even know they're missing. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somers

Rich sits down with Blake Comfort and Ben Schuster — the duo behind Comfort Capital — to break down why mobile home parks might be the most overlooked and recession-resilient asset class in real estate right now. They dig into why there are only 45,000 manufactured housing communities in the entire US and virtually no new ones being built, how their expense ratios crush multifamily at 20-30% vs 50-60%, why resident turnover is just 2-5% compared to 40-50% in apartments, and how they've raised over $125 million to build a portfolio targeting urban core markets in Phoenix and Dallas. If you've ever written off mobile home parks as too unsexy to take seriously, this conversation will change your mind. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somers

Rich sits down with Clem Connors, founder of Fastlane — the exotic car club that Rich is personally a member of — to talk about how the club has scaled from 5 to 21 chapters worldwide, and why the right car is one of the most underrated marketing tools an entrepreneur can own.They get into how Clem has bought 15 exotic cars and made money on 13 of them, the lease vs. buy breakdown every business owner needs to know, which cars are quietly appreciating right now and why, and how Fastlane has become one of the most powerful networking vehicles — pun intended — for high-net-worth entrepreneurs around the world. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somers

Rich sits down with undefeated UFC bantamweight Santiago Luna, coming off a big win in Mexico City, to talk about what it really takes to stay ready at the highest level of the fight game.From getting the call for his UFC debut on just two days’ notice to making the decision to stay “in camp” year-round, Santiago breaks down the mindset required to compete when opportunity can strike at any moment. No excuses, no shortcuts—just discipline and preparation.We also get into the business of fighting: the massive spotlight around potential UFC events at the White House, the politics surrounding big cards, and why fighters have to think strategically about when—and who—they fight. Plus, Santiago shares his take on Conor McGregor’s legacy, the evolution of superstar fighters, and why activity, focus, and timing can make or break a career.If you want a raw look at what it takes to operate at an elite level—mentally, physically, and professionally—this episode delivers.No fluff. No BS. Just real insight from inside the cage. Connect with Rich on Instagram: @rich_somers

If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich sits down with Jay Roberts, CEO of Prosper Group, who's managing over $3 billion in active real estate developments out of Miami — and breaks down exactly how luxury waterfront condo development actually works, from land acquisition to sellout.They get into why billionaires and tech giants are fleeing California for South Florida, how Jay underwrites a $345 million development to hit a 30% profit margin, the pre-sale deposit structure that lets developers use buyer cash to fund construction, and why waterfront real estate is the one asset class that never stops appreciating. If you want to understand how the big money in real estate actually moves, this one's for you. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somers

Most men aren’t lacking opportunity—they’re lacking awareness.Rich sits down with men's dating and psychology coach Kavita Ajwani (@dashingdate) to break down what’s actually going on in today’s dating landscape—and why so many guys feel stuck, overlooked, or confused.They dive into the psychology behind attraction, why women operate differently than men in dating, and how subtle signals play a bigger role than most people realize. Kavita shares how confidence, presence, and everyday interactions shape your dating life more than any “line” or tactic ever will.The conversation also covers approaching women in real life, overcoming the fear of coming off as “creepy,” and why most men are out of practice when it comes to basic social skills. They unpack the difference between chasing validation vs. building genuine connection—and how to create real options without forcing it.If you’re trying to improve your dating life, build confidence, or better understand how attraction actually works—this episode is a no-fluff breakdown of what moves the needle. Connect with Rich on Instagram: @rich_somers

If you are sick and tired of being sick and tired or even broke, busted, and disgusted you need to shock the system and do something radical. Hit me up on IG and we'll get you on the right track @michaelgutschmidt.Energy is about to become one of the biggest opportunities—and problems—of the next decade.Rich sits down with Michael Gutschmidt to break down what’s actually happening behind the scenes with energy in America—and why most people aren’t paying attention.They dive into rising electricity costs, the real reason power bills are skyrocketing in places like California, and how AI data centers and electrification are putting massive strain on the grid. Michael explains why brownouts are becoming more likely, why traditional energy sources can’t keep up, and how solar is stepping in to fill the gap faster than anything else.The conversation also covers energy independence, the economics of installing solar, and why this isn’t about being “green”—it’s about control, cost, and long-term leverage.If you’re a homeowner, investor, or just someone tired of rising utility bills, this episode breaks down where things are heading—and how to position yourself ahead of it. Connect with Rich on Instagram: @rich_somers

Follow @ericwinegardofficial on IG!Rich sits down with Eric Winegard, CEO of Rare Blue Moon Marketing, to talk about what it really takes to walk away from a comfortable life and bet on yourself from scratch.Eric reinvented himself at 40 after a divorce and a Covid furlough, and now at 45 he's built a thriving marketing company with clients like Patrick Bet-David and Grant Cardone. They get into why turbulence is always equal to the size of your dream, why authenticity is about to become the most valuable currency in the age of AI, and why building your personal brand today is like buying beachfront real estate in the 1940s. If you've ever thought about walking away from the safe path but talked yourself out of it, this one's for you. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somers

Rich sits down with Ryan Smith, founder of True Diagnostic, to unpack the groundbreaking science behind measuring how old your body really is on a molecular level. From alcohol’s hidden impact on aging to the supplements, fitness routines, and even psychedelics that can reverse your biological age, Ryan reveals the future of longevity. Connect with Rich on Instagram: @rich_somers

Grab my best selling book for FREE: https://start.tonystephan.com/freebookorgSubscribe to my youtube: https://www.youtube.com/@tonystephanJoin our mentorship program: https://tonystephan.com/Most investors are playing the wrong game—and they don’t even realize it.Rich sits down with Tony Stephan, who scaled to 377 units without outside investors, to break down the real difference between small residential and true multifamily—and why that distinction changes everything.They dive into why 1–4 units are still valued like single-family homes, while 5+ units become real businesses driven by NOI. Tony walks through how he forces appreciation, recycles capital through the BRRRR strategy, and turns one deal into multiple—without constantly needing new money.The conversation also covers why most investors overcomplicate deals, how to actually evaluate opportunities, and the mindset shift from looking for reasons not to invest to finding reasons to move forward. Connect with Rich on Instagram: @rich_somers