How Healthcare Marketers Build for a Buying Process They Don't Control

Healthcare buying committees are large, slow-moving, and full of stakeholders with competing priorities. Adam Turinas understands this from both sides of the table. Before founding Health Launchpad, he spent years running a health tech company navigating the same complexity his clients face today. In this episode, he shares how to approach account selection, map buying committees, and build measurement frameworks that connect marketing activity to pipeline. He also covers where AI adoption is creating a genuine competitive opening for healthcare marketers right now and what it takes to treat it as infrastructure rather than a productivity shortcut.

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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How Healthcare Marketers Build for a Buying Process They Don't Control

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