How Hendrick's distinctive use of nostalgia explains their marketing success

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.

Episode metadata supplied by the publisher feed · Published Apr 10, 2025

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How Hendrick's distinctive use of nostalgia explains their marketing success

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This episode is 28 minutes long.

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This episode was published on April 10, 2025.

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