How I Am (& Am NOT) Using AI In My Online Business

AI is taking over the online business space right now, and truthfully I’m already a little tired of the conversation.Some people are acting like AI is going to replace entire industries overnight. Other people think using it at all is lazy, unethical, or a shortcut. Meanwhile, most business owners are stuck somewhere in the middle wondering:Am I behind if I’m not using AI more?Is using ChatGPT cheating?How much is too much?And where’s the line between being efficient and losing the human side of my brand?In this episode, I’m sharing my thoughts on using AI as a business owner and brand strategist… including exactly how I use tools like ChatGPT and Claude in my business, where I draw hard boundaries, and why I think thought leadership and human connection matter more than ever in the age of AI.I’m also walking you through the specific questions I ask myself before deciding whether AI should help with something in my business at all.👉 In This Episode, You’ll Learn:Why I was originally hesitant to use AI in my business The biggest strengths and biggest weaknesses of AI tools like ChatGPT How I use AI to speed up content creation without outsourcing my ideaThe voice note workflow I use for podcast outlines, captions, and content planning How AI helps me with market research and identifying client pain points The surprising way I use AI to organize projects, launches, and content calendars Why I refuse to use AI for brand strategy or design work The problem with outsourcing your thought leadership to AI The 3 questions I ask before using AI for any task in my business How to use AI as a tool without losing your voice, perspective, or creativity🎧 Tune in for a really honest conversation about AI, creativity, efficiency, and what business owners need to remember as this technology becomes more and more integrated into our everyday lives.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!