How I Broke Into the Rap Industry

Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists. 00:00 Introduction 01:09 The Evolution of Hip Hop and Music Videos 01:55 Creating a Treatment for Music Videos 02:52 Expect the Unexpected: Be Ready to Pivot 04:23 Dealing with Late Artists 05:50 Handling No-Shows and Rescheduling 10:08 Importance of Casting 10:43 Avoiding Catfishing in Casting 13:04 Stripping Your Ego and Developing Thick Skin 15:51 Understanding the Culture 17:15 Fashion and Trends in Hip Hop Videos 18:28 Balancing Production and Wardrobe Budgets 19:01 Capturing the Artist's Best Look 19:56 Embracing the Process 20:33 Don't Take It Personally 21:52 Have Fun and Make It Memorable 23:30 Conclusion Follow Arrad (podcast host) LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

What this episode covers

Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists. 00:00 Introduction01:09 The Evolution of Hip Hop and Music Videos01:55 Creating a Treatment for Music Videos02:52 Expect the Unexpected: Be Ready to Pivot04:23 Dealing with Late Artists05:50 Handling No-Shows and Rescheduling10:08 Importance of Casting10:43 Avoiding Catfishing in Casting13:04 Stripping Your Ego and Developing Thick Skin15:51 Understanding the Culture17:15 Fashion and Trends in Hip Hop Videos18:28 Balancing Production and Wardrobe Budgets19:01 Capturing the Artist's Best Look19:56 Embracing the Process20:33 Don't Take It Personally21:52 Have Fun and Make It Memorable23:30 Conclusion Follow Arrad (podcast host) LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

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This episode was published on March 27, 2025.

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