How I Built A Restaurant Marketing Empire | @matt_plapp | Founder of America's Best Restaurants HQ

#restaurant #marketing #marketingdigital #podcast Welcome to The Duce Raymond Podcast! In today's episode, we're thrilled to have Matt Plapp, founder of America's Best Restaurants HQ, as our special guest. Matt shares his incredible journey from the radio business to creating a restaurant marketing empire. Discover how his love for the restaurant industry, inspired by his parents, led him to revolutionize restaurant marketing with innovative digital strategies. We delve into Matt's early days in the radio business, where he saw the untapped potential of small mom-and-pop restaurants. He shares how his unique trade approach helped him support local eateries and eventually build a successful digital marketing firm.0:51 - Introductions1:11 - Meet Matt Plapp: From Radio to Restaurant Marketing2:36 - The Boat and RV Consignment Adventure3:12 - Launching a Restaurant Media Company3:25 - Matt’s Relationship with His Dad5:31 - Funny Story: A Father-Son Disagreement6:30 - How Work Keeps Matt’s Dad Young7:33 - Donald Trump’s Interview on Mental Clarity8:18 - Matt’s Vision: The Big Picture of His Company9:49 - Specializing in Restaurant Marketing10:26 - New Media Company Spotlight: Stories of Mom and Pop Restaurants11:50 - America’s Best Restaurants University12:00 - America’s Best Restaurants.com and ABR Rewards12:19 - Customer Acquisition and Retention Programs12:30 - Unveiling the Complete Vision13:53 - Podcast Mishap: Losing Power14:45 - Biggest Marketing Mistake Small Restaurants Make15:16 - The Money Mailer Effect16:15 - The Red Bull Video17:19 - Content Should Be Entertaining or Educational17:56 - Learning Through Trial and Error18:30 - Giving Back by Teaching Others19:13 - The Goldmine of Modern Platforms19:38 - The Online Connection: Red Bull and Restaurants20:13 - Does Your Content Engage?21:16 - A Frequently Asked Question22:20 - Matt’s First Book: Create Your Own Radio Station23:29 - The Reality of Marketing: No Instant Success24:50 - Influence of a High School Band Director26:17 - The Power of a Positive Mindset26:58 - Mind, Body, and Spirit: Keys to Good Leadership31:08 - The Importance of Having the Right People Around You31:41 - The Inspirational Story of Alex Hormozi32:57 - Insights from the 10X Growth Conference35:33 - Top Three Quotes from the Conference35:40 - Grant Cardone’s 12-Year-Old Daughter on the Power of Being Talked About36:26 - Tyler Perry’s Speech on Never Giving Up37:13 - Tim Grover’s Speech on Obsession37:41 - Matt’s Main Focus38:24 - The Special Impact of Growth Events39:33 - Future Trends in Restaurant Marketing40:52 - Matt’s Long History with Marketing42:03 - Opportunities Today: Leveling the Field for Mom and Pop Restaurants43:04 - The Inspiration Behind America’s Best Restaurant’s The Road Show44:12 - Your Story: The Key Differentiator from McDonald’s44:23 - Getting Comfortable with Your Phone: The Future of Marketing45:06 - Contact Matt for Advice, Tools, and Connection47:26 - Duce’s Shoutout49:14 - Lightning Round50:31 - Closing RemarksFollow Matt on Social on the Web: Website: https://mattplapp.com/ America’s Best Restaurants: https://americasbestrestaurants.com/ Repeat Returns: https://smart.repeatreturns.com/start-me-up527346 Restaurant Marketing That works: https://restaurantmarketingthatworks.com/ Subscribe to Matt’s Podcasts:The Restaurant Owner Podcast: https://rb.gy/xf1jt8 Own Their Phones: https://owntheirphones.com/ Restaurant Marketing Secrets: https://sites.libsyn.com/418643 America’s Best Restaurants University: https://learn.abruniversity.com/