How I structure my days, weeks and months as a CEO of a mastermind business model and mama

Is your life a whirlwind of meetings, nappies, and occasional spilled coffee? Mine too! As a CEO and mama to a 7 month old, it can be overwhelming to balance all of my responsibilities. But, through trial and error, I’ve managed to create a schedule that works brilliantly for us.Today, I’m excited to share a behind-the-scenes look at how I've structured my days, weeks, and months to keep both my business and family thriving. My Monthly Routine: About two years ago, I realised I was on a non-stop treadmill of back-to-back calls. The only break was during my Christmas hiatus. So, I asked myself, “Why should every week be the same?” My solution was to allow for a “no-call week,” every fourth week. It serves as a breathing space that rejuvenates me, whether it’s for deep work, family travel, or simply self-care. My Weekly Routine: My weeks follow a specific rhythm that aligns with the needs of my family and my clients:- Mondays: Every Monday is reserved for deep work so I can start the week on the right foot. I’ve got not calls scheduled and my mum looks after Sunnie, so I can focus on strategic planning and content creation.- Tuesdays and Thursdays: With our amazing nanny Lauren taking care of Sunnie, these are my main call days. I maximise my call time, ensuring no more than three hours a day to still engage in team communication and creative tasks. - Wednesdays: This is my husband Che’s day at home with Sunnie, and my day to immerse in creative work and content creation. It not only helps balance the childcare but helps to create a varied rhythm in my weeks. - Fridays: This is my dedicated Sunnie day. I step away from the desk to spend time with her, only dipping into work while she’s napping and if necessary. My Daily RoutineOur mornings vary depending on when Sunnie wakes up. If we're up early, we might go for a walk, and if not, we enjoy some playtime together. I start my workday once Sunnie is settled with her nanny or caregiver.In the evenings, we follow our family routine with Sunnie’s dinner, bath, and bedtime. I often find the time after Sunnie sleeps to be productive, allowing me to wrap up the day's work tasks. I wouldn’t manage this without my incredible support system. From invaluable childcare by my mum and our nanny to fortnightly help from a cleaner and Che's role as the head cook in our house—these contributions are indispensable.Next week I’ll be sharing more about this amazing team that helps me achieve the balance between business and family, so make sure you come back for that. But for now, I hope this glimpse into my life provides some inspiration, comfort, or even a few ideas to try!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:        https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/LINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom