How I’d Start Again from Scratch: Iain Cooper on Building a Self-Employed Estate Agency That Lasts

What would you do if you had to start your estate agency business all over again — with no leads, no listings, and no name recognition?In this episode, Iain Cooper  shares the exact strategies he used to grow his estate agency in Bromley, and what he’d do differently if he were starting from scratch today.We get into:His most effective lead generation strategies in 2025How to build trust fast and convert more market appraisalsThe underrated tactics most self-employed agents ignoreBalancing community work with business growthWhy he believes self-employment isn’t for everyoneWhat agents should stop doing if they want to scaleWhether you’re just getting started or trying to level up your business, this is a goldmine of practical advice and hard-won lessons from someone who’s been there.🎧 Listen now and learn how to grow a sustainable, referral-based estate agency — without burning out or selling your soul.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com