How important is communication in promoting circular design?

from The Circular Economy Show Podcast · host Laura Franco Henao, Seb Egerton-Read, Marina Testino, Rebecca Garner

Design is at the forefront of the transition from a linear economy to a circular one. But how can communication assist this change?In this episode Laura Franco Henao hears from two guests working in this space, looking at the business opportunities available as a result of circular design and also the power of social media in catalysing change.Rebecca Garner is Circularity Partner at ASOS, who talks us through the circular journey of ASOS, including their Circular Design Guidebook. Laura's also joined by Marina Testino, Creative Director and Artivist at Point Off View, Inc, taking a look at some of Marina's iconic campaigns, such as #OneDressToImpress and #YellowLikeALemon.Our two guests are both contributors to the Circular Design for Fashion book, launched by The Ellen MacArthur Foundation towards the end of 2021. Find out more about the book at https://ellenmacarthurfoundation.org/the-circular-design-for-fashion-book.Please note that this episode contains explicit language. -- Discover more about the work of the Ellen MacArthur Foundation

What this episode covers

Design is at the forefront of the transition from a linear economy to a circular one. But how can communication assist this change? In this episode Laura Franco Henao hears from two guests working in this space, looking at the business opportunities available as a result of circular design and also the power of social media in catalysing change. Rebecca Garner is Circularity Partner at ASOS, who talks us through the circular journey of ASOS, including their Circular Design Guidebook. Laura's also joined by Marina Testino, Creative Director and Artivist at Point Off View, Inc, taking a look at some of Marina's iconic campaigns, such as #OneDressToImpress and #YellowLikeALemon. Our two guests are both contributors to the Circular Design for Fashion book, launched by The Ellen MacArthur Foundation towards the end of 2021. Find out more about the book at https://ellenmacarthurfoundation.org/the-circular-design-for-fashion-book. Please note that this episode contains explicit language.