PODCAST · business
The Circular Economy Show Podcast
by Ellen MacArthur Foundation
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
Episodes
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[Rewind] How to measure marketing success in a circular economy
In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In...
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[Rewind] How do we make circular behaviours irresistible?
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers. Collaborating with Mindworks Marketing to optimise messaging and...
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[Rewind] How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re...
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[Rewind] What marketers need to know about driving circular demand
How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda...
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Marketing the circular economy: a four part series
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
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How do we break the silos between bio-based policy and circularity?
For years, the circular economy conversation has generated significant research, policy development, and business action around finite materials. But the same attention has not been given to bio-based materials. How can products and components made from these materials circulate and create value…
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Driving circularity: shared infrastructure for scalable change
Individual pilots are great, but they don't scale themselves. So, how do you shift an entire system to move an unmovable market? This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalable refill coalitions with…
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EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots
This month: three stories worth your time. The WEF published a piece on EV battery recycling that reframes the whole conversation. These batteries contain the critical minerals governments are scrambling to secure. The recycled minerals market could be worth $200 billion by 2050. That value needs...
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How does business benefit from regenerative practices?
In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains. Having...
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Is it game over for the CSO?
Today, amid cost inflation, geopolitical conflict, and an ever-changing global business landscape we are staring down a massive shift in corporate sustainability and it’s starting to prompt some pretty big questions. Does navigating the triple threat of media, politics, and boardroom backlash…
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From niche to necessity: the circular economy's strategic moment
Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s…
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Circular Snapshots: Mexico’s landmark circular economy law and more
This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves far more attention than it got. We also look at Circle Economy's latest report, which puts a €25.4 trillion price tag on the value destroyed every year by…
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Can paper fix the flexibles problem?
Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so without creating a whole new problem? In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur...
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E-waste: the circular economy’s golden opportunity
E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped opportunities. With the demand for critical minerals showing no signs of stopping, recovering materials from the billions of dollars’ worth of mobile phones...
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How do we fund the shift to a circular economy?
Why is it that despite the success of individual circular business models, we simply aren’t seeing a wider shift across the entire economy? In this episode Lou is joined by the Ellen MacArthur Foundation’s Strategic Finance and investment team, Emily Healy and Joe Rodgers. Together, the team...
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Circularity: a competitive edge in the era of tariffs?
In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation’s North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and...
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Inside IKEA's strategy: building a resilient circular business
What if buying second-hand felt exactly like buying new? In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how…
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How to measure marketing success in a circular economy
In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In...
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Policy unplugged: Implementing circular economy policy with Joss Blériot
We are currently seeing a shift where circular economy policy is moving out of purely environmental ministries and into the hands of economic planning authorities and ministries of industry. In this episode, Lou is joined by Joss Blériot, the Ellen MacArthur Foundation’s Executive Policy Lead…
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Circular economy, biodiversity, and the road to COP17
Biodiversity loss is accelerating at an alarming rate, but could circular economy solutions help turn things around? In this episode of The Circular Economy Show, Lou speaks with Marianne Kettunen, Biodiversity Lead for Policy at the Ellen MacArthur Foundation, and Bianca Brasil, Programme…
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What’s next for the plastics industry?
Over the past decade, leading businesses have shown that progress on plastic pollution is possible. And while individual company action has been successful, even the most ambitious businesses are running up against the same obstacles. As a result, the Ellen MacArthur Foundation has rallied…
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The hidden drivers enabling the circular economy
What do some of the more surprising stories of scale teach us about implementing the circular economy? In this episode of the Circular Economy Show, Fin is joined by Rachel O’Reilly, Global Human Sustainability Design Director at Accenture, to discuss their upcoming report. The report, titled...
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Circular snapshots: Competitiveness, critical minerals & textiles EPR
Welcome back to The Circular Economy Show and another episode of Circular Snapshots, where we unpack the headlines shaping the transition to a circular economy. This month, Seb explores the EU’s upcoming Circular Economy Act and its shift toward positioning circularity as industrial strategy, not...
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The critical minerals crunch: How do we secure the future of clean energy?
Wen-Yu Weng, the Ellen MacArthur Foundation’s Critical Minerals Lead, joins Lou to explain why critical minerals are currently taking centre stage in global political conversations. They explore: How we can create secure and resilient supply chains to close the gap on fast growing demand The...
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What’s next for the circular economy in 2026?
Join Seb as he speaks to the Ellen MacArthur Foundation’s CEO, Jonquil Hackenberg about the challenges and opportunities that lie ahead for the circular economy in 2026. What are your priorities for 2026? Let us know in the comments or on our LinkedIn page.
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2025 in review: unlocking the circular economy opportunity
It's been a pivotal year for the circular economy, full of big ideas and practical breakthroughs. Before we fully dive into 2026, we’re hitting pause for a moment of reflection. Join Fin, Lou, and Pippa who have hand-picked their favourite, most insightful, and memorable moments from the...
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Circular Snapshots | COP30 and progress in the circular economy
It’s easy to look at the news headlines and feel like everything is going backwards, but in this episode we ask you to look a little deeper and see the story beneath the headlines. Progress is possible and happening everywhere from plastics to fashion to the automotive sector, and even at COP....
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Why should retailers embrace the circular economy? | Conversations from Climate Week New York
Recorded live at Climate Week New York, in this episode we ask ‘why should retailers embrace the circular economy?’ The global food system is responsible for a third of greenhouse gas emissions, and is vulnerable to supply chain shocks. Our guests discuss why circularity must be easier, more...
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What's tech got to do with it? | Conversations from Climate Week New York
Recorded live during Climate Week NYC, this episode explores how technology can accelerate the transition to a circular economy, not as a bolt-on fix, but as a built-in business strategy. Host Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, is joined by Jen...
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Why do circular business models fail to scale? Going it alone
This is the fourth and final part of our mini series on the Ellen MacArthur Foundation’s new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models. In this episode, the report’s lead researchers, Maddy Oliver and Ella Hedley, explain how success at scale…
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Why do circular business models fail to scale? Relying on a narrow business case
Circular business models can drive new revenue streams, build brand strength, customer loyalty, and market traction, while also unlocking value through resource efficiency, cost savings, and reduced risk to supply chain volatility. But there is often too much focus on short-term gains in revenue…
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Why do circular business models fail to scale? Strategic misalignment
Circular business models often fail when they’re designed without factoring how the business works, what the customers want, and what the product requires. These need to be considered together, not in isolation, to ensure that delivery, adoption, and revenue generation are possible at scale....
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Why do circular business models fail to scale? Don’t think too small
What makes circular business models fail to scale? In this new four-part series, we’ll be exploring the common mistakes businesses make on their journey towards circularity. Based on the Ellen MacArthur Foundation’s new report: How not to fail: Avoiding 10 common pitfalls when scaling circular...
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Stop minding your own business
Have the current political and economic shocks actually created enormous opportunities for change? Can businesses currently working on transforming themselves, work together on driving an entire market transformation? And what role can the rest of us play in resetting the system and helping to...
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HolyGrail: see it, sort it, scale it
Scaling the circular economy requires more companies to launch circular products and services, but many competitors transitioning towards the circular economy face similar barriers to scale. One way to address this is commercial collaboration, where businesses work together on issues that are not...
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Circular Snapshots: EU policy breakthrough
It was a busy summer for the circular economy. In this episode, Seb brings you up to speed with some of the headlines and all in less than 10 minutes! Listen in to hear about: - The latest EU policy breakthrough: EPR for textiles - How new business models continue to gain traction across the…
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The view in North America and Climate Week NYC
As Climate Week NYC kicks off, what’s momentum like for the circular economy in North America? In this episode, Pippa’s joined by Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, to explore how circularity is moving from theory to practice across the continent —...
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How designers can hardwire their skills for a circular economy | Circling Back
Waste and pollution aren’t accidents—they’re the result of design. Which means we can design them out. Design is where it all begins – and where real change can happen. In this episode, host Pippa sits down with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to discuss…
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The circular economy: a ‘triple play’ climate solution for China | Circling Back
Amid rising emissions, rising temperatures, and the rapid rollout of material-intensive renewable energy systems that promise to curb them both, climate mitigation and adaptation are a central priority for China’s government. In this episode, host Seb talks to Lei Chen from the Ellen MacArthur...
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Are circular cities the key to future-proofing Europe? | Circling Back
Could rethinking our cities through a circular lens be the key to future-proofing Europe whilst offering exciting investment opportunities? Join us in the third of our five-part Circling Back series of the Circular Economy Show, to hear host Lou Waldegrave speak with Julia Okatz from Systemiq and...
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The competitive case for circular economy: From peripheral to pivotal | Circling Back
The circular economy can no longer be sidelined as a ‘nice to have’. Not only can it future-proof individual business operations, it can also help entire industries stay competitive and resilient in a fast-changing world. In this episode we’re going back to the beginning of the year, when Seb...
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Stabilising the supply of critical minerals | Circling Back
In this episode we’re bringing together two top-of-mind topics: the scramble for critical minerals, and how circular economy strategies can help us secure and stabilise their supply. Humans have been mining metals and minerals for thousands of years. Today, critical minerals like lithium, cobalt,...
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“It’s a no-brainer”: Arc’teryx on bringing repairs in-store
Building circular business models - where products are rented, repaired, resold and remade - is key to transforming our economy from a take, make, waste linear system, to a circular one. In this episode of the Circular Economy Show, we’re seeing what this looks like in practice with Canadian...
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How H&M Group is exploring circular business models in The Fashion ReModel
How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group. Pippa is...
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How do we make circular behaviours irresistible?
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out. Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie…
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How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re...
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Stepping into action: Meet The Footwear Collective
In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and...
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‘Waiting isn't an option’: the role of retail in future-proofing our food system
To truly transform the food system, we need retailers to sell food that enables nature to thrive. In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey. Our guests are Helly McAlister, Senior...
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The climate benefits of circularity: What we're missing
The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn’t know it from the carbon accounts. In this episode, we’re joined by the Ellen MacArthur Foundation’s João Murilo Silva Merico, who explains how current accounting frameworks—like the...
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Circular Snapshot: What a $3500 iPhone tells us about the circular economy
The circular economy is no longer just a theory; it’s becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses. Join us to find…
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ABOUT THIS SHOW
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
HOSTED BY
Ellen MacArthur Foundation
CATEGORIES
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Frequently Asked Questions
How many episodes does The Circular Economy Show Podcast have?
The Circular Economy Show Podcast currently has 241 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Circular Economy Show Podcast about?
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
How often does The Circular Economy Show Podcast release new episodes?
The Circular Economy Show Podcast publishes regularly with 241 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Circular Economy Show Podcast?
You can listen to The Circular Economy Show Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Circular Economy Show Podcast?
The Circular Economy Show Podcast is created and hosted by Ellen MacArthur Foundation.
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