How important is communication in Selling??

It’s said that the oldest profession in the world be a prostitution, but that would be a misnomer because #selling is the oldest profession in the world, even though the ladder would not be is the hardest thing to sell (But it still needs to be sold to someone).The most important part of selling in my opinion is the front line communication with the prospect (which is the hardest) but something very learnable if you are willing to put in the work. In episode # 10 we discuss just that!!