How Influencer Marketing Can Benefit Your Business

KEY TAKEAWAYS COVERED IN THE PODCASTInfluencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing.Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as they have influence. Those that have a niche, often have large influence over a small audience.The most common places people have influence over are Instagram, Twitter, Facebook, YouTube and Podcasts.There are three types of influencers – Micro, Micro and Celebrity influencers.Macro influencers have 100,000 followers, and whilst they’re not as expensive as Celebrity influencers, they will still cost. Micro Influencers have over 1,000 followers and a hold a really strong relationship with their audience. They tend to be niche specific and are dedicated to their content. They often have a higher engagement and conversion rate.When it comes to costs, they will be affordable, or may not charge at all as long as they are receiving the benefit of a product.If you get leads or followers from an influencer, they tend to be really relevant.There are a number of laws that surround influencer marketing.Although they mainly lie in the hands of the influencer, you need to ensure you are doing your due diligence to ensure they are following the rules that have been set for them.In order to find an influencer to work with, you need to know who your customer is as otherwise, they won’t be able to talk to the people you want them to talk to. You need consider what size influencer you want, what platform you want them to be on, what they will be posting, what hashtags they might use, what is their main demographic and are they seen as an authority.To find influencers you can look at hashtags, things that are trending at the moment and those that are authors or speakers. It does take time, but it is worth it. If you’re looking to put budget into it, there are platforms you can use to find influencers for you. These are BuzzSumo, Social Bakers and Tracker.When you are looking for fakes you need to consider whether they have consistency when it comes to their engagement and likes. You may also want to look at whether or not their posts are consistent. Another thing you need to look for are odd number, meaning the number of people that page or profile in comparison to the engagement. If someone has 40,000 followers and they’re receiving 100 to 200 likes, the chances are they have bought followers. You may also need to look out for the frequency of spammy comments.When reaching out to a blogger you need to follow them and engage with them in the run up to your pitch. Once you have built up that relationship, you might want to consider DM’ing them to put your face or your brand even more directly in front of them. Once you have done that, you should introduce yourself to them. Whether you do this via email or send a video DM, you need to ensure your pitch is perfect.When writing your pitch, you need ensure it is personal. Take a look at their profile and mention something that you love in the introduction of your email. Explain the benefits of working with you straight away, as this will give them a clear idea as to whether or not they want to continue reading. Once you have done this, you need to share your ideas with them. Finally, give them a call to action.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When working with influencers you shouldn’t be looking at how has the most followers, but instead who has the best engagement, whether or not they are a great fit for you and if they reach your target audience. Although numbers are great, everything else is much more valuable.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Little Introduction to The Podcasts Name Change 00:30The Basics of Influencer Marketing - 10:00Why Should You Use Influencer Marketing - 14:10Laws Surrounding Influencer Marketing - 16:00How to Find an Influencer in Your Niche - 17:11How to Spot A Fake - 19:34Reaching Out To A Blogger - 26:00Links to Resources Mentioned in Today's EpisodeBuzzSumoSocial BakersTrackersGuidelines for Social Media InfluencesTranscript below Hello there and welcome to this week’s episode of the podcast. Do you know what? I start every episode saying that and I sit here right before I’m due to start thinking, what sall I say today and I literally say the same thing every single week. But it’s really interesting. And now going off on a complete tangent by the way, it’s about just being natural I guess. And I guess naturally, that’s what I would say and if I tried to start it saying anything else like hey there or how you do it or whatever, it wouldn’t be me or that isn’t how I’d speak. And I try and imagine how I’d speak if someone was in front of me and I guess that’s different, isn’t it? So it’s hard to relate that one but anyway I apologize that I literally stopped the podcast exactly the same way and pretty much finish it exactly the same way, every single week. But honestly it is a bit hard to think of something and the other thing I do sometimes is I go and listen to other people’s intros because as you know, I am a big podcast fan and I listen to lots of podcast myself. But again same thing, if I tried saying what they say and I end up sounding like James Wedmore or one of the other amazing people that I listen to instead of myself. So I will continue to do the same if not slightly boring now intro and then we’ll just get straight into it. So that’s the only bit that’s the same. Okay, I hope you’ve had a good week. And if you listened to last week’s episode I talked all about the fact in the intro anyways it was an interview but it talks all about the fact that I’m changing the name of the podcast. And I’ve got a couple of questions to ask you before I change it. Now the name has been decided and I apologize if you’re not keen or if you’ve got a point of view. And normally, I’d be so happy to hear it. However, I literally have tried to decide a new name for what feels like months and have messed around and have come up with every kind of name I could think of and now I’m settled on this. So it’s going to be this because if I start thinking again then I’ll change your mind again and it will just be a nightmare. So the podcast is going to be changed and is going to be called Marketing That Converts. And the reason I’m changing it as I said before is very much down to the fact that the podcast covers so much more than just social media. However the key bit in this for me was the words ‘that converts’ because that’s the thing that I really want us to focus on. That’s the thing that I love so much about what I do and about the world that we’re in right now is that we can actually see what is working and what’s not working. So my aim is to always give you stuff that will work and that will actually result in customers or followers or email addresses, whatever it might be. So hopefully Marketing That Converts kind of covers it off. And also I’m going to let you in on a bit of a secret that this is now the new name for several other projects that I’ve got going. So we’re going to have Marketing That Converts The Podcast, Marketing That Converts The Academy and Marketing That Converts - 90 Day Focus. So basically the way that my business is gonna be structured is that my free content is my podcast and other free content that I put out there but that’s going to be the thing that everybody can have no matter what their budget, what access they need or anything. They get to listen to the podcast every single week. And I hope my aim is that obviously I add value to you every single week. Then the next step up is going to be The Academy and I’m yet to actually fully decide on the details of it. But basically what the Academy’s going to be is a membership. And that membership, God I feel really nervous talking about this isn’t it really funny like I feel like now I’m saying it out loud on the podcast.. It’s absolutely real and I need to get my backside in gear and finish it because we are putting it together as I speak. But I’ll carry on sorry I got almost a little bit emotional there which is ridiculous. So yeah the Academy is going to be the membership and the idea with the membership is, I’ve got so much good stuff to teach you. I teach you sort of a teacher kind of not the minimum but the the most I can get away with in a podcast. So I try and give you really good value but the membership is about taking it a step further. It’s about deep diving into actual things, going through physically step by step but