EPISODE · Dec 12, 2023 · 41 MIN
How is consumers' perception of value changing in 2024?
from Mintel Little Conversation
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Diana Kelter, Associate Director, Mintel Trends, North America.Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
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How is consumers' perception of value changing in 2024?
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