How I’ve Built an Empire Helping Married Businessmen Get Their Sh#t Together! -Interview with Paul Mort

Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded. Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire. The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real with business and understand what you are good at so that you can build an effective team to do the things you don’t want to do and don’t excel at.   KEY TAKEAWAYS People start their own businesses because they want freedom but often they create a different way of locking themselves in. My offer is to help businessmen ‘get their sh#t together’ it leaves it open for them to fill in the gaps about what they want help with. In an arena that is overcrowded, you have to be extreme to make any impact, the power of extreme attracts other people. You need a long term strategy, a plan, a cash flow forecast and a higher-end program. To get to the higher level, multi 7 figures, it’s about strategic planning, systems, processes and getting the right people in place. Being self-aware about your strengths and acknowledging what you don’t want to do means you can build a team who compliment your skills. People get stuck building an empire because what gets them started won’t get them to scale. If you are stuck the key is being self-aware and understanding what is needed. Focus on your target market and be relentless in your marketing. If you are an expert then you are your business and that’s what you need to market. A relentless commitment to marketing isn’t difficult when you are sharing about yourself, people are buying into you and being 100% you is extreme   BEST MOMENTS ‘It’s more of a failure to keep doing something you don’t like’ ‘I’m working with 50 women right now’ ‘I realised a long time ago that not everyone is going to like me but I also consider that everybody loves me and they just don’t realise it yet’   VALUABLE RESOURCES Empire Builders Podcast  Paul Mort website    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.