How Jessica Lessin got people to pay for The Information

In 2013, Jessica Lessin left her job as a reporter for The Wall Street Journal to start The Information, a subscription-based business publication. 7 years later, it’s thriving, and she’s more convinced than ever that her model can work for other publishers. Lessin sits down with Recode’s Peter Kafka to weigh to talk about what she’s learned, what she thinks about the Substack movement, and her concerns about tech leaders’ attempts to end-run journalists. Featuring: Jessica Lessin (@Jessicalessin), Founder & CEO of The Information Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices