How Josh York Built a Global Fitness Franchise With No Backup Plan

What if the secret to building a global business wasn't a perfect plan—but the iron-clad refusal to have a backup one? In this episode of Big Hitters with Larry Weidel, host Larry sits down with Josh York, founder and CEO of GYMGUYZ, the mobile personal training franchise now operating in 31 states and multiple countries. Josh breaks down how a simple client complaint sparked a revolutionary business idea, why eliminating Plan B is the only way to guarantee you chase Plan A with everything you've got, and how the right culture will always outlast the best strategy. Whether you're launching your first venture or scaling an existing operation, Josh's raw, no-fluff philosophy on leadership, focus, and relentless action will cut through the noise and remind you what winning actually looks like.