How Julie Smolyansky of Lifeway Kefir Embraces Her Complex Identity and Hones Her Intuition

Julie Smolyanksy is a tough woman to nail down. Not in terms of her schedule — although she is all over the place, having recently published her first book, The Kefir Cookbook, while running Lifeway Foods full-time as CEO and President. Instead, over the course of our conversation on the #WeGotGoals podcast, I found myself trying — and repeatedly failing — to put Smolyanksy neatly in a box that I could easily write 500 words on in a blog post. Smolyanksy is a CEO/President, sure. But she's also been the first female CEO of a publicly held firm (when she took over Lifeway Foods in 2002 after her father's unexpected death). She's a mother and a feminist activist, identities that drive her decisions as a businesswoman who wants to set a strong example for her daughters. She's an immigrant who came to the United States as an infant with her parents, who brought kefir with them as a taste of Eastern Europe and later turned it into a $12 million business (up to $120 million in 2017). She's sharp as a tack and incredibly organized and detail-oriented, but she's a believer in holistic health and says things like "the universe is going to give me what I need" without a hint of irony. Needless to say, my head was spinning as we sat down to talk, knowing there were so many dimensions to this woman. But interestingly, one of the things we talked about was the benefit of ignoring your brain and listening to your gut, something Smolyansky got a crash course in when she lost her phone in Mexico for a few days. "It was like sort of the universe doing a wake up call like 'Julie, stop, stop, slow down, stop, listen to yourself, listen to your body, you're spinning out of control,'" Smolyanksy revealed. Without her phone to distract her outwardly, Smolyanksy spent her days doing yoga, meditating, and journaling, only to find that hip pain she had dealt with since pregnancy had mysteriously disappeared after a particularly cathartic meditation. "I think that was this moment of following my intuition," mused Smolyanksy, noting how after that realization, she was able to look back in her life at times she had ignored her gut instincts only to regret it later. Today, Smolyanksy hones her intuition through regular SoulCycle classes, running, enjoying the occasional glass of red wine — and of course, incorporating kefir into her diet regularly. "What we're learning now about the microbiome, I am blown away by how important it is having that gut, which we call a second brain now, how important it is to have one that's running well. When it's healthy, it's like magic." Listen to Smolyanksy's episode of #WeGotGoals wherever you get your podcasts to learn more about taking over the family business during a tumultuous, grief-filled time, plus how she feels her identity as a feminist impacts her daughters and what it's like to be the only young, immigrant female CEO in a room full of old, white males. To get more of #WeGotGoals, make sure you subscribe and leave a rating or a review so others can hear these stories, too. Psst... don't stop listening when the interview portion is over. We saved a few minutes at the end of the podcast to devote to real-life goal-getters like you, and we'll hear from one inspiring goal-getter each week.     Start Transcript: _______ JAC: Welcome to #WeGotGoals, a podcast by aSweatLife.com on which we talk to high achievers about their goals. I'm Jeana Anderson Cohen and with me I have Maggie Umberger and Kristin Geil. KG: Good morning, Jeana. MU: Good morning, Jeana. JAC: Good morning and today Kristen, you talk to a real boss. KG: Yes. I talked to Julie Smolansky who is the president and CEO of Lifeway Kefir. JAC: And Julie was not the first president and CEO of Lifeway Kefir. She sort of stumbled into or was thrust into that role under some not so ideal circumstances, but really thrived there, right? KG: Yeah, exactly. So Lifeway Kefir is Julie's family business. It was started by her father. Her mom contributed a lot as well, and she and her brother actually both grew up working for her father and learning the ins and outs of running Lifeway Kefir. Then in 2002, her dad passed away very suddenly from a heart attack and at that time Lifeway Kefir was about a $12,000,000 business. Julie took over the next day as CEO and president and began running the company. It made her the youngest female to be the CEO of a publicly held company at that time. She was somewhere around 27, so very young, but since she's been in that role, she has grown Lifeway Kefir to $120,000,000 as of last year, 2017. So we talked a little bit about how tough it must have been to be thrown into the CEO role in such dark circumstances, but she actually had a really unique perspective on it. She thought that having to take over as CEO right away was her father's way of leaving her a project where she could direct her energies and help work through her grief without being totally consumed by it. MU: And we've gotten to speak to many different CEOs and entrepreneurs on this podcast and one thing that has come up as a theme that I found pretty interesting is how certain people have talked about the importance of their intuition and how they have really, really leaned on it and making decisions. And so it's obviously not something that they take lightly and Julie is one of those CEOs as well. Is that right? KG: Yeah, so a little bit of backstory. We obviously talked a lot about Lifeway Kefir and how kefir is so good for your gut health with all of the probiotics, so in the biological sense, Julie's always thinking about the gut, right, but we also talked a little bit about how she's learned to hone her intuition and listen to her other gut, so to speak, and how that served her in the business world and she told a story that you'll hear about losing her phone for a few days in Mexico and how she learned to just figure stuff out without technology and she offers some really good advice for anyone who's looking to disconnect a little bit and really hone in to their inner self and driving their own decision making without outside influences. KG: And I think that's another thing you'll hear come through this podcast a lot is I feel like there's really two sides to Julie. You know, on one hand she's a really sharp business woman. Always thinking about her next move. She just wrote a book that recently came out. So she's very savvy in that sense of the word, but she also speaks really beautifully about listening to the universe and learning how to hone her intuition and she's a little more woo-woo than what you might expect from a CEO, especially someone who is such a young CEO in a tough business world. So I think you'll get a lot out of this interview guys. JAC: And we can't wait to hear Kristin with Julie. It sounds like it was a really great interview. And stick around listener for the end of the episode where you'll hear from real life goal-getters and what they're achieving out there in the real world today. Here's the show. KG: Welcome to #WeGotGoals. My name is Kristen Geil and today I am here with Julie Smolansky, the president and CEO of Lifeway Kefir. Julie, how are you today? JS: I'm doing great. How are you? KG: I’m great. We're so excited to have you on today. Lifeway Kefir has been a friend of aSweatLife for awhile now and we've gotten used to trying your delicious kefir products at all of our SweatWorking events and we're especially excited to have you on today too because we're going to hear more about the book that you've recently published. So thank you for being here today. First of all, we'll start off with the question that we ask everybody who comes on this podcast and that is, what is a big goal that you've achieved in the past. Why was it important to you and what steps did you take to get there? JS: Well, one of my goals for quite a while has been to write a book and I finally did. I just published the Kefir Cookbook and it took me quite awhile to write and it was a challenging for a variety of reasons, but we did it. I'm super proud of it. I share a lot of great stories from my life, my family's life. I touch on a lot of various issues from being an immigrant and a refugee to a female entrepreneur to a mom. Um, so, you know, even though it's a cookbook, it's very personal and I, I think it was sort of like the appetizer to my first kind of entry into publishing and writing. But yeah, that I am right now just kind of sitting back and watching the book have its impact and being able to talk to my customers and various people as I kind of tour around the country and hear about how kefir has improved people's lives. It's been very, very touching to me. So I'm, I'm kind of just enjoying this moment right now. KG: And you mentioned just now that the Kefir Cookbook is more than just an actual cookbook. I've flipped through it a little bit and it seems like there's a lot of stories of your family woven in. How did your family influenced the conception and the actual writing of this book? JS: Yeah, so I mean, you know, my father passed away, which is how I ended up as the CEO of Lifeway. Uh, he passed away about 16 years ago now. And so he, for me, it was sort of writing some of the stories that were important to me to share that I wanted to sort of document and leave for next generations because those stories become diluted over time or lost....