How Juxtapose is Shaping Tomorrow’s Brands

Juxtapose positions itself as a “creation-oriented investment firm,” which means their investment process is based on businesses that don’t exist yet. Focusing on industries that are under-served, Juxtapose’s team then harnesses the power of entrepreneurialism and an investment firm’s diligence to identify and invest in new business opportunities.During this week’s Retail Remix, Ben West, Partner at Juxtapose, digs into the company’s investment process and how this approach shapes his perspectives on: What makes a successful brand; How businesses should balance brand building and scaling their business; andThe state of the investment market, and what emerging consumer brands need to know.RELATED LINKSLearn more about JuxtaposeRead more about VC-related topics and trends on Retail TouchPointsRegister for the Retail Innovation Conference & Expo, taking place June 4-5 in Chicago, to explore the evolution of the customer journey. Hear from executives at Babylist, IKEA, Liquid Death, Rebecca Minkoff and more, about how they’re embracing the convergence of content, community and commerce.