How KFC UK Is Winning Gen Z with Digital & Local Marketing

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space. 🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels. 👇 Timestamps below to help you jump to what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: KFC’s digital strategy 00:50 - Meet the guest: Jaime Arribas from KFC 01:40 - What it means to “build a brand for the next generation” 03:30 - The role of Quench in engaging Gen Z 04:30 - Importance of Google Business Profile & Apple Maps 05:15 - 14% increase in direction clicks & review response strategy 06:00 - Is it about loyalty or acquiring new customers? 06:50 - How KFC promotes new products across channels 08:00 - Budget balance: Traditional vs. social media 09:00 - How KFC measures ROI from digital campaigns 10:30 - Tracking Google Maps clicks to in-store revenue 11:40 - The impact of AI-driven search on local marketing 13:00 - One key takeaway: Listen and respond to your customers 14:50 - In-store renovations & omnichannel brand experience 15:40 - Wrap-up & where to learn more 👀 Subscribe for more local marketing insights and brand strategy breakdowns. 📍 Learn more at: https://www.uberall.com #LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing