EPISODE · May 17, 2023 · 20 MIN
How KFC used scarcity in a creative way to drum up sales
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
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How KFC used scarcity in a creative way to drum up sales
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This episode was published on May 17, 2023.
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