How Kuli Kuli Built a Sustainable CPG Brand with Social Impact at Its Core

When Peace Corps volunteer Lisa Curtis felt drained in a rural West African village, local women introduced her to moringa—a nutrient-packed “miracle tree” that would change her life. That moment sparked the creation of Kuli Kuli Foods, now a leading brand bringing climate-smart superfoods to shelves across the U.S.In this episode, Lisa joins host Mariah Parsons to share her journey from discovering moringa to scaling a mission-driven brand found in over 11,000 stores. She breaks down the realities of social entrepreneurship, how Kuli Kuli balances e-commerce and retail, and the art of blending impact with innovation. Tune in for an inspiring story about purpose-fueled business, sustainable growth, and why “nutrition you can feel” is more than just a tagline—it’s a movement.