How Leading from the Front Transforms Safety Culture in Transportation

In the world of safety management, it's easy to focus on violations and accidents. But Justin Copeland, VP of Safety at United Road Services is challenging the norm.Instead of reacting after an incident, he's implementing a proactive behavior-based model to reward risk reduction and positive driving habits, giving drivers the tools they need to succeed.By empowering drivers, Justin is shaping a safer, more sustainable safety culture. Tune in to learn how we can all shift our focus from penalties to prevention.