How Live Shopping ROI Depends on What Happens After the Bid

In episode 169 of Performance Marketing with Fexingo, Lucas and Luna drill into a blind spot in live shopping ROI that most brands miss: the post-bid experience. Using a concrete example of a skincare brand running a TikTok Shop live event, they show how friction at checkout—like forcing viewers to leave the live to complete a purchase—quietly inflates your cost per acquisition and deflates your true return on ad spend. They walk through three specific checkpoints: checkout friction, post-purchase upsells that actually lift margins, and the refund window that can erase a week of profit. If you're spending on live shopping, this episode gives you a mental checklist to audit your own funnel and stop leaking margin after the winner's gavel falls. #LiveShoppingROI #TikTokShop #PostBidExperience #CheckoutFriction #RefundWindow #UpsellStrategy #PerformanceMarketing #ROASBlindSpot #DirectResponse #Ecommerce #DTC #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdSpend #CustomerLifetimeValue #CFOInsights Keep every episode free: buymeacoffee.com/fexingo