How Long Should My Podcast Be?

People ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie Geller in her book Beyond Powerful Radio A Communicator's Guide to the Internet Age: News, Talk, Information which is, "There is no such thing as too long, only too boring." You can get the audiobook for free. Longer Podcasts Are Doing Very Well In episode 93 of Libsyn.com's The Feed Podcast, VP of Podcaster Relations Rob Walch states that at Libsyn.com 84% of shows with 100,000 downloads are 51 minutes are longer Those that were 2.0 hours or more with 100,000 downloads per episode or more made up 13.2% of the podcasts on Libsyn. Those that were 30 minutes or less made up 9.9% of shows. This Doesn't Mean All Podcasts Should Be Long The bottom line is, your podcast should be as long as it needs to be and not a minute more. When I reverse engineered all the content I consumed, I found that the content did one or more of the following: It made me Laugh It made me Cry It made me Think It made me Grown It Educated me It Entertained me If you can do more than one of these at the same time, you're on to something. If your content does not of the above, do NOT press record. I would love to help you shape your message. I want to be your podcast consultant.Mentioned in this episode:Podcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksReady To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy