EPISODE · Dec 6, 2022 · 14 MIN

How L'Oréal emphasizes their cost to signal quality

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used behavioral science tactics such as perceptual fluency and literal & lateral applications to boost its perception of value and popularity over the years with its consumers.

Episode metadata supplied by the publisher feed · Published Dec 6, 2022

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How L'Oréal emphasizes their cost to signal quality

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This episode was published on December 6, 2022.

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