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How Losing $10M Taught Me Sales | #1357 episode artwork

EPISODE · Mar 1, 2026 · 3 MIN

How Losing $10M Taught Me Sales | #1357

from Sales Secrets · host Brandon Bornancin

In this personal episode, Brandon walks us through the rise and fall of his first two businesses — from scaling a college poker marketing machine to losing everything in a product-first startup that lacked distribution. He explains why owning the list is the real leverage in sales, how bad data quietly destroys performance inside big companies, and why Seamless was built to solve the same pain he experienced for a decade. Listen to learn about market humility, distribution power, and the painful lessons that build lasting companies.

What this episode covers

After building a multi-million-dollar business in college and losing it all in his next venture, Brandon learned the most important lesson in sales: distribution and data control growth. In this episode, he shares how early success, market collapse, and failure shaped the foundation for building Seamless.

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How Losing $10M Taught Me Sales | #1357

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on March 1, 2026.

What is this episode about?

In this personal episode, Brandon walks us through the rise and fall of his first two businesses — from scaling a college poker marketing machine to losing everything in a product-first startup that lacked distribution. He explains why owning the...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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