How loyal are you to your favourite brands

 How loyal are you to your favourite brands and how much do you trust big companies when they say they're Green or caring for local communities? It appears that there may be a growing cynicism among consumers and not just in Ireland.  The global advertising giant Havas has conducted a worldwide survey and they found that     71% of people are tired of brands pretending they want to help society when they just want to make money.  There are plenty of other interesting and sometimes contradictory findings.  Speaking to Joe this morning Chris Upton is the boss of Havas Dublin.